23XI Racing star Bubba Wallace is set to appear in one of Toyota’s headline Super Bowl commercials this weekend. The 30-second ad forms part of Toyota’s Super Bowl 60 campaign and will air during Sunday’s broadcast on NBC.
The commercial, titled ‘Where Dreams Began,’ is one of two ads the company will run during the game. Super Bowl 60, on Sunday, features the Seattle Seahawks against the New England Patriots, with Bad Bunny headlining the halftime show entirely in Spanish. A 30-second Super Bowl ad averages about $8 million, with several brands paying close to $10 million for premium slots.
Adam Stern of Sports Business Journal shared the ad, where Wallace is featured with NFL wide receiver Puka Nacua and US Paralympian Oksana Masters, on X. The No. 23 Toyota Camry driver for Denny Hamlin and NBA legend Michael Jordan’s Cup team, can be seen alongside his ‘younger self,” saying:
“This is where the dream began.”
Super Bowl LX is projected to become the most watched Super Bowl in history and NBC Universal’s global advertising leadership has confirmed that a handful of ads crossed the $10 million mark this year and set a new record for the broadcast.
Meanwhile, NASCAR O’Reilly Auto Parts Series defending champion, Jesse Love is also set to appear in a Super Bowl LX commercial for Samsara that highlights the idea that ‘even champions need a coach.’
Bubba Wallace Ends up With a Rough Start to 2026 NASCAR Cup With Preseason Race at Bowman Gray
At the NASCAR Cup Series’ preseason Cook Out Clash exhibition race at Bowman Gray Stadium, Bubba Wallace faced heavy competition in a snow- and sleet-impacted race. The 200-lap event, was postponed multiple times and ended up being contested with rain tires after precipitation hit mid-race.
Wallace lost positions after contact with another car late in the race. Ryan Blaney spun him in the tight pack and he worked to steady the Toyota but could not get back into the front group.
The 32-year-old also became upset over a controversial fuel stop that NASCAR allowed during the race. The rule change meant teams could refuel in the pits without penalty even after the race was underway and Wallace called the decision ‘comical’ on his team radio.
“This is fu**ing comical! Seeing everyone scurry to put fuel in. Jessssssssssus Christ!” Bubba Wallace said (via Jeff Gluck).
Wallace finished the event in 23rd place, one lap down from the leaders. Ryan Preece won the race, with William Byron and Ryan Blaney completing the podium in the non-points Clash race.
Read More:
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