Robinhood is returning as a major sponsor with 23XI Racing for the 2026 NASCAR Cup Series season. The extended partnership between the fintech company includes support for Corey Heim and Bubba Wallace.
Robinhood teamed up with 23XI last season. The fintech platform became an official partner of the team co-owned by NBA legend Michael Jordan and driver Denny Hamlin in April. Robinhood served as a primary sponsor in select races for Bubba Wallace in the No. 23 Toyota Camry XSE and part-time driver Corey Heim in the No. 67 Toyota Camry XSE.
The team confirmed Tuesday that Robinhood will return beginning with the two Cup drivers. Heim will sport the company’s colors starting at the season opener, the Daytona 500, and Wallace is expected to be there for the full 2026 season. 23XI also released the Robin Neon paint schemes for the two drivers.
Robinhood’s season will kick off with Wallace at the Cook Out Clash exhibition race Sunday. Meanwhile, Wallace’s No. 23 Toyota will also get sponsorship from Xfinity in 2026 and the Comcast brand will debut its branded car at the Daytona 500.
Xfinity will continue to be Tyler Reddick’s primary sponsor this season but also serve as Wallace’s majority primary partner in multiple other races.
23XI Racing Confirms Part-Time NASCAR Cup Ride For Corey Heim
Corey Heim, who won the 2025 NASCAR Craftsman Truck Series title, also dominated the series with a record 12 victories but entered the offseason without any full-time drive locked in for 2026.
Last year, he also raced for 23XI Racing in four Cup events and showed strong pace in those starts. His best finish came at Bristol Motor Speedway, where he finished in sixth place with sponsorship from Robinhood.
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 50. Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year,” Corey Heim said in a statement.
And, as reported by Fox Sports’ Bob Pockrass, the 23-year-old will run several Cup races and some Truck starts this season.
“Expecting several Cup races (more than 10) for Corey Heim for 23XI Racing and some truck starts. Won’t be full time in a specific series,” Pockrass wrote on X.
After a long offseason, Heim was finally confirmed to run a part-time schedule in the national series. He will return to the Truck Series at EchoPark Speedway with Tricon Garage. Robinhood will also support his ride at the Atlanta track.
However, the full schedule for Heim is yet to announced.
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