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    Steve Sarkisian at practice - Source: Imagn.
    Steve Sarkisian at practice - Source: Imagn.
    Steve Sarkisian at practice - Source: Imagn.
    Steve Sarkisian at practice - Source: Imagn.

    10 Most Expensive Rosters in College Football Ahead of 2026 Season Ft. $47.9M Texas

    Texas has topped the roster valuation rankings in the most recent top ten most expensive programs list released by the College Front Office, a site focused on the Public NIL valuations of 68 college football programs from the Power Four conferences.

    The list is topped by the Texas Longhorns, and it looks as follows:

    1. Texas – $47.9M – SEC
    2. Miami – $44.0M – ACC
    3. Ohio State – $43.5M – Big Ten
    4. LSU – $42.8M – SEC
    5. Oregon – $42.8M – Big Ten
    6. Notre Dame – $40.4M – Independent
    7. Texas A&M – $38.9M – SEC
    8. Alabama – $37.2M – SEC
    9. Tennessee – $36.7M – SEC
    10. Texas Tech – $36.3M – Big 12

    The SEC is the conference with the most teams in the top 10 list, with five schools. It’s followed by the Big Ten with two schools, and then by the ACC and Big 12 with one school each. The Notre Dame Fighting Irish are in a category of their own, as an independent school with no conference association.

    It’s interesting that the current national champions, the Indiana Hoosiers, are not in the list. Neither are the Ole Miss Rebels, another of the semifinalists of this past season’s College Football Playoff.

    PFSN 2026-2027 CFB Playoff Predictor
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    Texas Steve Sarkisian believes that the College Football Playoff should be reduced in size

    It seems like the leader of the most expensive program in college football, is against the ever constant expansion of the College Football Playoff. Speaking with USA Today this week, Sarkisian expressed his opinion that the CFP should be taken back to the old four-team format:

    “I’d go back to a four-team playoff,” Sarkisian said. “And have your own conference playoff to get the four teams if you want more inventory for your television partners.”

    He believes that the expanded format has watered down the meaning of the regular season, and that further expansion would make the job of the selection committee almost impossible, and make Top 25 polls even more important. According to him, the polls would even have to expand to include teams that are not normally considered for the CFP.

    “You’ve got a 12-team playoff, and that means there are at least 30 teams that impact it,” Sarkisian said. “Now all of a sudden, you want to go to 24? Now the polls become an even greater factor.”

    Regardless, it’s unlikely that decision makers in college football will run away from what is one of the most profitable innovations in the recent history of the sport.

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