Tennis legend Andre Agassi has just announced the launch of a new watch in collaboration with Rolex. The ‘Agassi Challenge’ is a personalization project made possible by the Swiss watchmaker after multiple consultations and design input from the eight-time Grand Slam champion.
Such is the lure of the watch that Agassi’s daughter, Jaz, was quick to express her million-dollar wish to wear this timeless Rolex piece. “Would look good on me,” Jaz commented on the Instagram post.

The watch features a newly engineered anthracite Titanium case, handcrafted by highly experienced artisans from Genève whom Agassi had personally met. The artisans effortlessly brought to life Agassi’s thought process and design for the watch, which features hot lava orange-pink paired with a black dial and a black colored strap.
On launching the Rolex watch, Agassi exclaimed that he had dreamed of wearing a luxurious watch he could forget about while playing on court, and that the artisans were given the freedom to make his vision a reality with this timeless piece.
“Out there on the court, every distraction matters. I always dreamed of wearing a watch I wouldn’t even notice, one that moved with me,” Agassi said. The former World No. 1 was in Melbourne for the last two weeks, headlining various tennis events during the Australian Open.
Andre Agassi Revealed Who All He Dined With in Melbourne
Agassi was a significant part of the Australian Open opening ceremony alongside Swiss legend Roger Federer. The duo played an exhibition doubles match at Rod Laver Arena as part of the ceremony. In Melbourne, Agassi stayed at Crown and, in an exclusive interview there, revealed whom he had the opportunity to dine with during his time in Australia.
“Well, listen, I had breakfast this morning with Grigor [Dimitrov] as an example. You know, he’s just a good dude. I have seen Roger [Federer] and spent some time with Roger on a couple of different occasions already. And then you just run into the people that put a smile on your face, and you also run into people that you don’t know, but you’ve seen, and you’ve watched,” Agassi said.
Since retiring from professional tennis in 2006, Agassi has had a short coaching career, during which he coached Novak Djokovic from 2017 to 2018 and Dimitrov from 2018 to 2020. Besides that, the tennis legend enjoys his time with his wife, Steffi Graf, and their two kids, Jaz and Jaden Gil Agassi.
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