Wisconsin athletics has confirmed that they have entered into a new partnership with Culver’s, which will now enjoy a presence on the jerseys worn by the players across the college’s different sports. Fans, however, don’t seem to have taken kindly to the move.
“There are few things more quintessentially Wisconsin than Culver’s. This partnership is a natural fit for our jersey sponsorship–it’s a beloved brand among Badgers and a longtime partner of Wisconsin Athletics,” Deputy AD and Chief Revenue Officer at Wisconsin, Mitchell Pinta, said.
“Beyond the sponsorship, Culver’s will play an active role in engaging and creating meaningful opportunities for our student-athletes.”
Despite the optimism from Wisconsin, fans have made it clear that they don’t like the new logo on the Wisconsin jerseys.
Culver’s Co-Founder Excited About The Expanded Collaboration
The restaurant chain based in Wisconsin earns around $3.4 billion in revenue and will continue its presence with Wisconsin beyond just the uniform branding, with the on-court logo at the Kohl Center already existing.
“We’ve always believed the best moments happen when friends and family come together over a meal at home, or in the restaurants, or in the stands cheering on their favorite team,” Culver’s co-founder Craig Culver said about the collaboration.
“From the field to the court to the ice, Culver’s is proud to stand beside these world-class student-athletes and to celebrate every moment right alongside the families and fans across Wisconsin who love them.”
Despite a large majority of fans being unhappy about logos in college sports, in the NIL world, this is becoming an accepted reality, and Culver’s appears to be taking advantage.
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