After retiring in 2023, NFL legend Tom Brady has been superactive in the space of business across verticals like wellness, media, sports ownership, apparel and technology.
It looks like the seven-time Super Bowl winner is already zeroing in on his next venture, with the launch of his organic coconut water drink brand called Good Nut.
The news has naturally garnered a lot of attention online; however, for all the reasons you wouldn’t expect. Fans jumped on Brady’s cheeky company name, with a lot of reactions on X:
“Change the name,” a fan said.
“tom Brady is hilarious..he knows what he’s doing smh,” a fan said.
“He knew exactly what he was doing,” a fan wrote.
“Somewhere a marketing team fought for six months and this was the winner 😭,” a fan commented.
“Too late for April fool’s…this is a joke right?” another fan said.
“this can’t be the actual name,” another fan said.
However, a few fans also expressed their skepticism on Brady’s coconut water venture.
“These people will never learn canned coco water will never taste good,” a fan wrote.
“Most celebs just showing how bland, empty and devoid of ideas they are,” another fan commented.
Comprising organic Vietnamese coconut water, Good Nut will be available on market shelves in three flavors: original, chocolate and sparkling coconut water.
Tom Brady Promises Simple, Clean Ingredients in Good Nut Coconut Water
Upon the launch of his organic coconut water brand Good Nut, 15-time Pro Bowler Tom Brady recently revealed the reason behind starting this venture.
In a conversation with Fox Business, Brady expressed how hydration has always been a key part of his day-to-day life, including throughout his professional stint.
He also gave consumers assurance of Good Nut’s quality, highlighting the ingredients used in the hydration drink.
“It’s something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today, Brady said.
“With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge,” he elaborated.
While it remains to be seen if Brady’s new enterprise stands the test of time, the Good Nut market category supposedly has a high ceiling with future projections set to reach $11 billion by 2030.
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