Ohio State safety Caleb Downs has made history with his latest NIL partnership by securing a massive deal that has set a new standard for college football defensive players.
Downs is undoubtedly a standout performer in College Football and a real asset for his team, but now he has become more than just a good player. Downs is the first-ever defensive player to sign an exclusive NIL deal with Panini America.
How Much Is Caleb Downs’ NIL Worth?
Downs’ agreement with the sports collectibles giant places him alongside some of the biggest names in the game. This move not only cements his reputation as one of the top safeties in the nation but also highlights the growing market for defensive players in NIL sponsorships.
According to On3, Downs’ NIL valuation stands at an impressive $2.4 million, ranking him No. 20 in the NIL 100. This valuation reflects his on-field dominance and increasing marketability as a high-profile player for Ohio State.
Ohio State safety Caleb Downs has signed an exclusive NIL deal with Panini America.
A unanimous All-American, he is the first defensive player to sign with the company.
Story via @NickSchultz_7: https://t.co/E6S7ekEtPs pic.twitter.com/K0PRyXr5wK
— On3 NIL (@On3NIL) January 16, 2025
His partnership with Panini America will ensure that he will be featured in the company’s collegiate trading card collections. He joins an elite roster that includes Ohio State quarterback Julian Sayin, future Buckeye recruit Tavien St. Clair and NFL-bound stars like Quinn Ewers and Jalen Milroe.
Downs’ deal is so historically significant because it breaks new ground for defensive players in the NIL space. Traditionally, offensive players — especially quarterbacks — have dominated NIL earnings. However, his performance and marketability have allowed him to carve out a lucrative niche.
Caleb Downs’ Net Worth
In January 2024, sources estimated Downs’ net worth to be around $11 million. His NIL deals, coupled with his growing influence in college football, suggest that this figure could rise significantly in 2025.
However, there are no official reports or statistics available yet that can confirm Downs’ current net worth, so we recommend taking this information with a grain of salt.
KEEP READING: Can Caleb Downs Become College Football’s Best Defensive Player in 2025?
Downs’ decision to transfer from Alabama to Ohio State was a major acquisition for the Buckeyes. Regarded as the top player in the transfer portal, he immediately bolstered Ohio State’s already formidable defense.
With elite sponsorships, a stellar season, and a bright future ahead, Downs is proving that defensive stars can thrive in the evolving landscape of college football NIL deals.
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