Lucy Olsen of the Iowa Hawkeyes women’s basketball team demonstrates excellence both on the court and off the court as she enters her final year of eligibility in 2024-25. Her talent, leadership, and marketability have earned her significant Name, Image, and Likeness (NIL) deals that reflect her growing influence in college basketball.
She scored over 20 points in 25 games during her junior year at Villanova, where she maintained a Division I ranking as the third-highest scorer, averaging 23.3 points per game. Her transfer from Villanova to Iowa was motivated by a desire for greater professional visibility.
Lucy Olsen’s NIL Deals
Her various deals demonstrate her ability to attract both business establishments and community outreach projects.
Comfort Food Cook-Off
Olsen signed this deal on October 3, 2024, where she served as a judge alongside Payton Sandfort. The partnership showcased her dedication to participating in community activities.
Coralville Food Pantry
On July 18, 2024, Olsen partnered with this organization to promote food assistance programs. She promoted donation opportunities through social media platforms.
O’Rourke Motors
A collaboration with this car dealership began on June 16, 2024. Olsen shared the news about the sponsorship agreement on social media.
Rich Mar Florist
This partnership started on March 17, 2024, connecting Olsen with an award-winning florist from Pennsylvania.
The Swarm Collective
Signed on April 18, 2024, this deal emphasized her role as a key figure in Iowa basketball. The Swarm Collective officially announced the collaboration to the public.
Olsen’s business partnerships strengthen her popularity among fans while making her a recognizable figure in her community.
Estimated NIL Earnings
The financial details of Olsen’s NIL deals remain undisclosed to the public, but experts estimate her earnings have reached the six-figure mark.
According to market analysts, platforms like On3, and NIL valuations from Opendorse, Lucy Olsen’s projected NIL value is estimated to be between $250,000 and $400,000 as of early 2025.
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Olsen’s impressive court performance has driven her increasing fame. During the 2024–25 season, she demonstrated her versatility by scoring 18.6 points, 4.0 rebounds, and 5.1 assists per game.
Olsen achieved National Player of the Week recognition from the United States Basketball Writers Association after scoring 28 points during a match against No. 4 USC.
Through her NIL deals, Olsen proves herself to be both an accomplished basketball player and an important community asset. The legacy Olsen built at Iowa through her exceptional performance will continue to shape this institution even after her departure for a professional career.
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