Kiki Iriafen is making waves for the USC Trojans. The 21-year-old played as a graduate student in the 2024/25 season after joining from Stanford. Iriafen played 104 games and started 63 of them in three years at Stanford. She scored 1,071 points and recorded 605 rebounds during her time at Stanford.
Kiki Iriafen’s Major NIL Deals
In her freshman season in 2021/2022, Iriafen made 33 appearances off the bench and scored 139 points and 73 rebounds, earning her a place on the Pac-12 All-Freshman Team. In her sophomore season, she played in 35 games, starting 27 of them. She scored 235 points and grabbed 133 rebounds.
The forward started all 36 games for Stanford in the 2023/24 season and scored 698 points and grabbed 396 rebounds, including a career-high 41 points against Iowa State and a career-high 20 rebounds against Arizona State. The 21-year-old was named to the All-Pac-12 Team.
Iriafen’s impressive performances have caught the eyes of many, and the Nigerian-American has bagged many endorsement deals. The forward has an impressive list of Name, Image, and Likeness (NIL) deals that are worth a significant amount. Below are some of the USC star’s major NIL deals.
1. Lifetime Cardinal
Iriafen signed a deal with Lifetime Cardinal in March 2024. Lifetime Cardinal is a community founded by Stanford alumni, supporting Stanford student-athletes by offering NIL opportunities. Lifetime Cardinal is an independently owned NIL collective, providing her with opportunities for growth and exposure.
2. Chipotle
Iriafen signed with fast food chain, Chipotle last December. The fast-food chain is one of the most popular in the United States and offers a wide range of dishes, including bowls, tacos, and Mission burritos. Her own bowl was featured on the “Fight On” digital menu during the NCAA Tournament.
3. CELSIUS Energy Drink
Iriafen also has a deal with CELSIUS Energy Drink, which is a company that also sponsors many other college athletes.
KEEP READING: Which Power 5 Women’s Basketball Transfers Will Make the Biggest Impact in 2025?
How Much Are Iriafen’s NIL Deals Worth?
Aside from the deals listed above, Iriafen reportedly has other NIL deals with CVS and Degree. The value of the Harvard-Westlake High School student’s NIL deals is not officially publicly available.
However, according to unofficial estimates, her NIL deals are worth over $700,000. This makes the 21-year-old one of the most valuable players in college basketball.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football, basketball, and more!
