Amir Khan, the charismatic student manager of McNeese State’s basketball team, has quickly transformed from behind-the-scenes support to a courtside superstar. He captured national prominence during the 2025 NCAA Tournament.
His contagious energy and pre-game rituals not only energized the Cowboys team but also drew the attention of celebrities and major brands. While McNeese might have lost on Saturday to the No. 4 seed Purdue, Khan still got one last opportunity to enjoy his recent celebrity.
Amir Khan’s Journey from Team Manager to Celebrity
Khan rose to prominence after a viral video showed him leading the Cowboys into the court with a boombox in hand, rapping alongside players. This exhibition of passion earned him the title “Aura,” which represents the energy he brings to the team.
His charisma and determination were important in developing team spirit as they gained steam with a March Madness run.
McNeese team manager Amir Khan is sitting next to Spike Lee during their Round of 32 matchup 😅 pic.twitter.com/coUwqFIhpI
— SportsCenter (@SportsCenter) March 22, 2025
Khan’s rising popularity reached its peak with his courtside appearance alongside Oscar-winning director Spike Lee during McNeese’s second-round game against Purdue.
Lee, known for his basketball fandom, was caught interacting with Khan, demonstrating the widespread recognition of the student manager.
Leveraging the benefit of his growing reputation, Khan has acquired multiple NIL partnerships, a first for student managers. Brands including Buffalo Wild Wings, Insomnia Cookies, and Topps trading cards have partnered with Khan, with deals reportedly in the low six figures.
Khan’s influence extends beyond the court and NIL endeavors. McNeese State cheerleaders have been seen wearing socks branded with his likeness, demonstrating his important role in the team and the school’s culture.
As McNeese State’s tournament journey comes to an end and head coach Will Wade moves on to N.C. State, Khan’s future remains a point of interest.
According to reports, Khan will join Coach Wade at N.C. State, where he will serve as a graduate assistant and continue his collegiate basketball managerial career.
Khan’s rise from a diligent student manager to a notable figure in college basketball highlights the surprising stories that March Madness frequently produces.
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