Jena Sims marked a special milestone for her son Crew Koepka by creating custom merchandise to celebrate his “100 days of school.”
Sims shared the moment through Instagram stories on January 26, showing Crew wearing a personalized grey T shirt with shiny lettering that read “Keepin’ it 100.” He paired it with blue shorts and light blue sneakers while sitting on a ledge.
Along with the photo, Sims wrote:
“It’s the 100th day of school cele!! 🥳”
In another story, she posted a full view of Crew standing in the same outfit, giving a closer look at the custom shirt and his matching shoes. This time, Sims added a more emotional note, writing:
“One day he’s gonna be too cool to wear a shirt I made… till then”
This isn’t the first time Sims has made custom clothing for her son. Last year, when Crew’s school allowed students to wear Halloween themed outfits instead of uniforms, Sims designed his shirt herself using a Cricut machine.
Crew wore a black T shirt with a ghost graphic and the words “Boo Crew,” paired with black pants and Nike sneakers in black, orange and white.
Sims and Brooks Koepka’s son is two and a half years old and often appears on her social media. He has also attended golf events with his father, including the Par 3 Contest at the Masters in 2024.
Jena Sims opens up about parenting and the values she wants to pass on
Jena Sims and Brooks Koepka welcomed their son Crew in July 2023 after he was born six weeks early. He spent close to 20 days in the NICU and later went through treatment for congenital torticollis.
Becoming parents changed a lot for the couple and Sims has spoken about the values they want to teach Crew from a young age. In a 2024 interview she said those conversations started even before she was pregnant.
Discipline was one of the main things they focused on.
“What kind of values do we want to instill into them? A big one was discipline,” Sims said while speaking with Little Words Project founder Adriana Carrig during her bracelet collaboration launch.
For Sims, discipline means keeping a routine, working hard, staying active, and showing up on time.
She has also talked about balancing motherhood with her career goals. In 2023, Sims walked the Sports Illustrated Swimsuit runway while seven months pregnant with Crew.
“It takes courage to walk the runway 7 months pregnant,” she wrote on Instagram at the time. “Working for my lifelong dream brand, having no control over my body was terrifying yet the biggest blessing. I was never alone up there. Pregnancy is not slowing my ambitions, it’s fueling them.”
Her career continued to move forward after that moment. Sims shot her first SI Swimsuit feature in December 2023, later became a SwimSearch co winner and was named Sports Illustrated Swimsuit Rookie of the Year in 2025.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football, basketball, hockey, golf, baseball and more!