Toyota Racing Development (TRD) has added another young name to its talent pipeline. Toyota has confirmed a new partnership with 13-year-old Keelan Harvick, the son of NASCAR Cup Series champion Kevin Harvick. Keelan began racing karts like his father early and won multiple regional events before moving into Legends cars. In 2024, he captured several Bandolero and Legends victories across the Southeast.
After the announcement on Monday, Tyler Gibbs, president of TRD, praised Keelan’s maturity and work habits. The deal places Harvick under the Toyota banner as he continues his rise through the national grassroots ranks.
“Keelan has proven himself on track, and despite his young age, has continued to be wise beyond his years with his professionalism and work ethic off of it. TRD is thrilled to partner with Keelan and his family as Keelan continues to develop his racing craft. We see a bright future ahead for him, and everyone at Toyota is proud to be part of his journey.”
Under the new contract, Toyota will provide a multi-year support plan for pavement development and get access to TRD engineering resources, seat time in development cars.
“It Doesn’t Get Much Better” – Keelan Harvick on Multi-Year Contract with TRD
Keelan Harvick has started the 2026 season with RACKLEY W.A.R. in Kevin Harvick, Inc.’s No. 62 Toyota Camry.
In December last year, Keelan collected multiple late model victories, including several zMAX CARS Tour wins and the Allen Turner Snowflake 125 at Five Flags Speedway. He also won the Icebreaker event at Florence Motor Speedway in early February.
“I’m really grateful to have this kind of opportunity with Toyota Racing Development. To have their support and be able to represent ExxonMobil, it doesn’t get much better,” Keelan Harvick said in a statement.
Keelan has a full slate of zMAX CARS Tour and regional late model events beginning with Southern National Motorsports Park on February 28 and continuing through spring and summer at tracks such as Kern Raceway and Hickory.
But his main goal is to reach the NASCAR Cup Series like his father, Kevin Harvick.
“My main goal is to be just like my Dad and just try to make it to the Cup Series,” Keelan told the Associated Press.
The Toyota Driver Development (TD2) program has produced multiple Cup drivers including Christopher Bell. Keelan, who is a third-generation driver, will get sponsorship from ExxonMobil and other partners in the program.
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