7-Eleven, Inc. has teamed up with nine high-profile college football players for their inaugural “Cleat Crew” campaign. The initiative featuring some of the biggest names in the game will benefit Children’s Miracle Network Hospitals.
The campaign kicks off Friday, Sept. 22, with a cleat designed by Oregon quarterback Bo Nix up for auction. The Ducks take on Colorado in one of the hotly-anticipated games of the early part of the 2023 college football season.
7-Eleven Introduces Cleat Crew Campaign: Quinn Ewers Continues Initiative at Red River Showdown
Forget what the stuck-in-the-mud head coach of your favorite college football program tells you; the Age of Name, Image, and Likeness legislation continues to allow players to do great work in the community.
7-Eleven has partnered with nine college football players, bespoke luxury designer “The Shoe Surgeon,” and Children’s Miracle Network Hospitals for a unique initiative that helps college football players raise funds for causes close to their hearts and allows fans to own a special piece of custom made college football memorabilia.
Bo Nix (Oregon), Travis Hunter (Colorado), Quinn Ewers (Texas), Dorian Singer (USC), Marvin Harrison Jr. (Ohio State), Trevor Etienne (Florida), Kam Arnold (Boston College), Nicholas Singleton (Penn State), and Blake Corum (Michigan), are the nine college football players that makeup 7-Eleven’s “Cleat Crew.”
“I’m excited for the opportunity to collaborate with 7-Eleven, Speedway, and The Shoe Surgeon to create something awesome for fans, while also doing good in the community,” said Marvin Harrison, Jr via the official media release. “Spreading happiness on and off the field is what football is all about, and I’m looking forward to supporting Children’s Miracle Network Hospitals.”
“I’m grateful to be able to support PeaceHealth Sacred Heart and give back to the community here in Eugene,” Oregon quarterback Nix added. “I can’t wait for fans to see what I’ve been cooking up with The Shoe Surgeon. I think we’ve come up with a design that honors the cause uniquely.”
Each of the nine standout college football stars has worked alongside “The Shoe Surgeon” to make custom cleats, with a new design revealed on 7-Eleven’s Instagram page every Thursday. Then, from 8:00 a.m. ET on Friday, fans can bid on the shoes up until 8:00 p.m. ET the following Wednesday for their chance to own a unique piece of history while benefiting a good cause.
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Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across the U.S. and Canada, helping make sure every child receives the best possible care. The “Cleat Crew” initiative allows each player to choose one of the member hospitals to receive proceeds raised from their design.
Ewers continues the initiative ahead of the annual Red River Showdown game against Oklahoma. The Texas QB will benefit the Dell Children’s Medical Center in Austin, Texas.
The eyes of the college football world will descend upon Dallas, Texas when Texas plays Oklahoma as ESPN’s flagship College GameDay program will air live from the venue where Ewers will lead his Longhorns in their quest to stay undefeated.
Following Ewers will be USC WR Dorian Singer and Ohio State WR Marvin Harrison Jr.
The full auction schedule, with the hospital each player is supporting, is listed below.
- Sept. 22-27: Bo Nix, benefiting PeaceHealth Sacred Heart
- Sept. 29-Oct. 4: Travis Hunter, benefiting Children’s Hospital Colorado
- Oct. 6-11: Quinn Ewers, benefiting Dell Children’s Medical Center
- Oct. 13-18: Dorian Singer, benefitting Children’s Hospital of Los Angeles
- Oct. 20-25: Marvin Harrison Jr., benefiting Nationwide Children’s Hospital
- Oct. 27-Nov. 1: Trevor Etienne, benefiting UF Health Shands Children’s Hospital
- Nov. 3-8: Kam Arnold, benefitting Boston Children’s Hospital
- Nov. 10-15: Nicholas Singleton, benefitting Geisinger Janet Weis Children’s Hospital
- Nov. 24-29: Blake Corum, benefitting Beaumont Children’s
Name, Image, and Likeness legislation is revolutionizing the sport. It’s changing the landscape of college football.
With initiatives such as 7-Eleven’s “Cleat Crew,” some of the top players in the sport are using their newfound earning potential to help benefit the communities and causes that mean so much to them. It’s a timely reminder that change isn’t a bad thing.