Kiyan Anthony, the Syracuse recruit and son of NBA legend Carmelo Anthony, has quickly established himself as a significant figure in high school basketball, not just for his on-court abilities but also for his lucrative Name, Image, and Likeness (NIL) contracts.
As of March 2025, his NIL valuation had risen to almost $1.1 million, demonstrating his tremendous marketability and influence.
How Much Is Kiyan Anthony’s NIL Worth?
Kiyan’s NIL valuation has risen substantially over time. In September 2023, his valuation was reported as $515K. By November 2023, the figure had increased to $538K.
According to recent data, his NIL valuation has risen to $1.1 million, demonstrating his growing brand and attractiveness.
Anthony has secured multiple notable NIL partnerships:
- PSD Underwear: Kiyan became the youngest basketball player to sign with PSD Underwear in September 2023, joining a stellar group that includes NBA stalwarts Ja Morant and Trae Young.
- Nerf: Later in September 2023, he collaborated with the iconic toy brand Nerf to expand his endorsement portfolio.
- Mamba & Mambacita Sports Foundation: In October 2023, Kiyan collaborated with this foundation to honor Kobe and Gianna Bryant’s legacy.
- AT&T: In March 2025, Kiyan was featured in a commercial alongside Syracuse’s renowned coach Jim Boeheim, showcasing his growing popularity in mainstream advertising.
Kiyan Anthony’s Net Worth
While Kiyan’s actual net worth has not been disclosed, his NIL projection of $1.1 million offers insight into his earning potential.
This worth includes his present endorsement deals and reflects his marketability as a well-known athlete.
Also Read: What Is Bobby Hurley’s Net Worth? Breaking Down His Career Earnings.
As he progresses to NCAA basketball, his net worth is expected to rise, particularly as new endorsements and opportunities emerge.
Kiyan’s career in basketball and brand relationships places him as a rising star, carrying on his father’s heritage while forging his destiny in sports and business.
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