UConn Huskies star Azzi Fudd has announced a new brand collaboration on social media that stems from her hefty NIL value. On Thursday, Nov. 6, Fudd took to her Instagram to upload a video of herself in an advertisement, which is her newest endorsement with global pet care company Chewy, worth $13.71 billion, according to Forbes.
In the 56-second reel, Fudd is seen playing basketball. She takes a shot, but the ball mysteriously disappears. She then calls out the names of two dogs – Stewie and Curry. Fudd finishes the video by explaining what Chewy has to offer this 2025 holiday season.
“ Holy jingle bell! What happened to my ball? Stewie, Curry, come here! Alright, here’s the play. We pass the letter to Chewy Claus and they turn them into meals for shelter pets. It’s the easiest assist you’ll ever make. This holiday season, Chewy Claus is making it easy to give back. Five meals donated to shelter pets for every letter submitted! Plus tens of thousands gift boxes donated to fans who join. Let’s go bigger than ever,” Fudd said.
“Join in on the holiday magic and submit your Chewy Claus letter today,” she concluded.
“Stewie, Curry, and I have already sent our letters to Chewy Claus — now it’s your turn! Join us in the holiday fun and send your @chewy Claus letter today! 🎄🎁📩 #ChewyPartner #ChewyClaus,” Fudd captioned with several emojis.
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With the several positive reactions to her newest advertisement from her extensive following, it seems as though the collaboration between Fudd and Chewy has been a success. Fudd is in her fifth year of collegiate hoops with coach Geno Auriemma‘s Huskies in the 2025-26 campaign and is coming off her first national title berth in the 2024-25 season.
Also Read: LOOK: Azzi Fudd Poses In Pink Bikini As She Shares Heartfelt Birthday Wishes For Special Friend
Azzi Fudd Dropped 20 Points In The 2025-26 Season Opener En Route to A UConn Huskies Win
On Tuesday, Nov. 4, the UConn Huskies took on the Louisville Cardinals for their first game of the 2025-26 campaign and their non-conference schedule, and for the Peraton Armed Forces Classic in the Alumni Hall (Navy).
The Huskies, who are in their national title defense season, won by 13 points, 79-66. In the process, Fudd was one of the leaders for the win through her 20 points, two rebounds, three assists, and a steal in 38 minutes.
Read More: Paige Bueckers Drops 4-Word Reaction While in Attendance for GF Azzi Fudd And UConn
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