March Madness is here, and that means buzzer-beaters, intense rivalries, and, of course, Dawn Staley redefining sideline fashion yet again.
The South Carolina Gamecocks head coach is leading her team to wins while nailing the outfit game! The last match against Indiana Hoosiers was no different either. Gamecocks went on to 64-53, and Staley was on point as always.

5 Times Dawn Staley Ruled the Sidelines With Her Outfits
Over the years, Staley has been seen wearing some of the biggest luxury brands, and even some bold statement-making fits.
The All Louis Vuitton Fit
When March Madness comes around, Staley doesn’t just coach. She struts. And during the Gamecocks’ Round 1 matchup against Tennessee Tech, she made that rather clear with her outfit. Staley arrived at the Colonial Life Arena wearing a cream-colored Louis Vuitton. She was all coordinated and, of course, luxurious. However, that was not all!
Dawn Staley’s incredible Louis Vuitton look for South Carolina’s first-round game https://t.co/e5CyUgANOr pic.twitter.com/hzhTEKs5QD
— For The Win (@ForTheWin) March 21, 2025
Just when the world thought her outfit couldn’t get any better, rapper Plies stepped in. The Gamecocks superfan gifted Staley an iced-out chain shaped like a national championship trophy. The chain listed every year she’s won a title. Now that’s accessorizing at its best!
The “Everyone Watches Women’s Sports” Fit
As the world already knows, Staley doesn’t just dress well. Oftentimes she is making statements. During the SEC Women’s Basketball Tournament semifinals, she wore a bold black t-shirt with the words: “Everyone watches women’s sports.”
Check out this thread for some of our favorite @dawnstaley tourney fits 🤩⬇️ pic.twitter.com/UJZemUSOWX
— TOGETHXR (@togethxr) March 23, 2025
And there is no denying that she is one of the reasons that the statement is true. Staley has not just been winning. She is growing the game.
Staley always engages with local media, keeping the community involved, and packing South Carolina’s arena every single game.
The Gucci Garnet Fit
Now, this fit was no ordinary one. Two major programs going up against each other and two coaches whose fashion has been headlining for a long time. When South Carolina faced off against LSU, Staley and Kim Mulkey turned the sidelines into a runway.
South Carolina head coach Dawn Staley hasn’t picked out her outfit for her Women’s March Madness opener yet, but her players want to weigh in. https://t.co/rHmavzr0mN
— USA TODAY Sports (@usatodaysports) March 20, 2025
Staley arrived in an all-garnet Gucci sweatshirt paired with leather pants. Meanwhile, Mulkey, never one to back down in the fashion department, wore a sparkly black blazer adorned with stars, suns, and moons. It was a match not just for the hard courts but the sidelines too.
Let’s Not Forget the Balenciaga Fit
Not so long ago, when Staley’s team made it to the 2022 Final Four, she teased the fans a bit. The fandom, of course, wondered what her outfit would be, and she said, “Jeans and a T-shirt.” However, what she really meant was it was a Balenciaga moment.
Dawn Staley in @BALENCIAGA #MarchMadness pic.twitter.com/Jf1cML3OaN
— GQ Sports (@GQSports) April 2, 2022
As her team took down Louisville to advance to the championship game, Staley was out there proving that casual can still be couture. A Balenciaga tee styled into a comfy outfit. The Gamecocks won, but so did sideline fashion.
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Dawn Staley and Her Love for the Eagles
Dawn Staley’s loyalty runs deep. But not just toward the Gamecocks but also toward her hometown squad, the Philadelphia Eagles. And when both of them are winning, she is celebrating it in style.
During a game against Texas, Staley paid tribute to her Philly roots in a Randall Cunningham Eagles jersey. An interesting throwback look. This is, however, not the first time she has been spotted in an Eagles jersey.
Dawn Staley appreciation post! 💎 pic.twitter.com/jl028dZT1l
— Philadelphia Eagles (@Eagles) April 5, 2024
Staley has been spotted in Eagles jerseys throughout multiple NFL seasons, even making it a playoff tradition. It is safe to say, Staley never misses a chance to show Philly some love.
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