UConn Huskies star Azzi Fudd is excited about her upcoming NIL endorsement partnership with a renowned drink brand. On Monday, Nov. 3, women’s hoops reporter Talia Goodman published a feature article on On3, in which the guard discussed several aspects of her career.
At one point in the article, it was revealed that Fudd has an upcoming NIL endorsement deal with global beverage company Celsius, which has a net worth of $15.54 million, per Forbes. Details will surely be released soon, with Fudd heading back to her playing duties.
Nevertheless, Fudd told Goodman that she and her close ones, like her mother, can’t wait for it.
“I’ve been a Celsius fan for a while. My mom actually loves it. That’s where it started. Then last year, one of my teammates and I started splitting one every pre-game. I got so excited when this came about,” Fudd was quoted as saying.
Exclusive with UConn star Azzi Fudd: I talked to Fudd about NIL, the upcoming season and her partnership with Celsius.
“Sometimes it still doesn’t feel real that this is my life.”
READ (+): https://t.co/ZM8S0WVoPX pic.twitter.com/eUY72h4P6t
— Talia Goodman (@TaliaGoodmanWBB) November 3, 2025
For the veteran in her final year of college eligibility, Fudd will try to win her second national championship for the Huskies in the upcoming 2025-26 campaign. Last year, she was named the 2025 NCAA tournament Most Outstanding Player (MOP), as she spearheaded the Huskies to their 12th national title, Fudd’s first, with a 23-point win, 82-59, over the South Carolina Gamecocks.
Also Read: “Huskies Coming For Blood This Season”: Fans Can’t Hold Their Excitement as Azzi Fudd, Sarah Strong Lead Huskies To Massive Preseason Blowout Win
Azzi Fudd Says NIL Opportunities Have Been A Huge Help For Her And Her Teammates
In the same interview, Azzi Fudd was asked for her thoughts on the NIL landscape as a whole in both men’s and women’s college basketball, as well as its timely growth over the past couple of years.
The fifth-year standout said she and her teammates are extremely grateful, given that NIL has opened a lot of doors for them.
“NIL has been such an incredible opportunity for me and for my teammates. The most exciting part has been meeting incredible people, not just working with brands, but meeting the people behind them. Every shoot, every conversation… It makes me even more proud to partner with them and have my name beside theirs,” Fudd said.
Read More: Stephen Curry’s Trainer Heaps Praise for Azzi Fudd Supporting Warriors Legend’s Claim for UConn Star
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