USC Trojans standout basketball player JuJu Watkins has been selected to join Nike’s fourth Athlete Think Tank cohort. This initiative brings together a diverse group of athletes to collaborate with Nike on developing products, campaigns, and strategies that reflect the evolving landscape of sports and athlete needs.
Inside Nike’s Athlete Think Tank: Innovation Through Athlete Voices
The Athlete Think Tank is designed to foster innovation by incorporating the insights and experiences of athletes from various disciplines. Participants engage in workshops, discussions, and collaborative projects aimed at influencing Nike’s approach to sportswear design, marketing, and community engagement.
“I’m so proud to have joined the fourth cohort of @nike Athlete Think Tank! Having the chance to connect with other athletes and coaches and talk about the things that matter to us and that matter to the next generation of girls has been such a powerful experience. I can’t wait to see what we do together next! @nihe @nikewomen
#nikeathletethinktank less,” Watkins posted on her Instagram page.
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Watkins’ inclusion in this cohort highlights her growing influence both on and off the court. As a college athlete, she has already made significant strides, earning accolades for her performance and demonstrating leadership qualities that resonate beyond basketball. Her involvement with the Think Tank provides her with a platform to contribute to meaningful conversations about the future of sports and athlete representation.
Joining the Think Tank allows Watkins to work alongside other prominent athletes like Sha’Carri Richardson, sharing perspectives and collaborating on initiatives that aim to make sports more inclusive and responsive to the needs of athletes today.
This opportunity not only amplifies her voice in the athletic community but also enables her to play a role in shaping the direction of one of the world’s leading sports brands.
The Nike Athlete Think Tank is a program that gathers athletes from various sports and backgrounds to share their personal experiences and ideas with Nike’s internal teams. The goal is to help the company better understand and respond to the real needs of athletes on and off the field. The cohort participates in workshops, gives feedback on product designs, and collaborates on campaigns and strategies that shape how Nike connects with athletes and communities around the world.
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Watkins continues to exemplify the qualities of a modern athlete through her participation. She combines excellence in her sport with a commitment to innovation and social impact. Her role in Nike’s Athlete Think Tank also highlights her position as a forward-thinking leader who is determined to influence the future of sports culture.
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