UConn Huskies senior guard Paige Bueckers is a superstar. Averaging 18.8 points, 4.4 rebounds, 4.9 assists, and 2.0 steals per game, she’s become the face of women’s basketball at the college level and led the Huskies to a top-five ranking in the AP poll.
As one of the biggest stars in women’s college basketball, Bueckers has earned herself a substantial amount off the court, specifically through Name, Image, and Likeness deals. But how much does the Huskies star actually make?
Is Paige Bueckers a Millionaire? Exploring the Superstar’s Net Worth
Paige Bueckers has leveraged her talent on the court and social media presence off it to secure several lucrative NIL deals. With over 2.1 million followers on Instagram and 3.3 million on TikTok, the UConn guard has made a point to make the most of her fame, with most of her TikTok posts notoriously being advertisements.
All combined, Bueckers made a projected $1.4 million in NIL for the 2024-25 season, according to On3, placing her second in NIL valuation to LSU’s Flau’jae Johnson and 19th overall on the NIL 100 list. Sportskeeda estimates her net worth to be around $1.5 million.
According to the NIL Store, Bueckers was the top-earning female athlete of 2024, surpassing teammate Nika Mühl, Iowa’s Hannah Stuelke, and LSU’s Flau’jae Johnson and Angel Reese in earnings. Bueckers and Mühl were the only Huskies in the top 10.
Bueckers’ white jersey topped the list in jersey sales until falling behind Boise State football Heisman runner-up Ashton Jeanty in the final weeks of the year. Meanwhile, her navy jersey finished the year in fifth, while her pink jersey managed No. 19.
RELATED: What Basketball Shoes Does Paige Bueckers Wear? Breaking Down Her Sneaker Choice
Bueckers’ line “Streetwear” also garnered her the top spot on the exclusive drops list.
Her partnership with Nike garnered her the first-ever NIL athlete sneaker design and launch with the G.T. Hustle 3. She also has partnerships with Bose, Gatorade, and Dunkin’, among others, on top of a deal and equity stake in the new Unrivaled League.
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