The NFL’s ‘My Cause My Cleats’ campaign is one of the league’s most celebrated community-driven traditions. Every season, players, including superstars like Patrick Mahomes, design custom cleats to spotlight charities and causes they personally support.
The campaign began as a player-led movement and has grown into a league-wide effort involving thousands of players, coaches, staff members, and legends. Each participant selects a cause tied either to personal experience, family history, community work, or long-standing charity partnerships.
Designs range from bold artwork honoring foundations to emotional tributes to individuals or communities. Once worn on game day, many of these cleats are listed on the NFL’s auction platform. All proceeds go directly toward the charitable organizations chosen by the players, ensuring that the initiative creates real-world impact.
In recent years, ‘My Cause My Cleats’ has supported causes such as youth education, cancer research, mental health support, food insecurity relief, military families, disability advocacy, and more.
“Through My Cause My Cleats, we have an opportunity to spotlight nonprofit organizations the NFL family supports year-round,” NFL Senior Vice President of Social Responsibility Anna Isaacson SAID. “We deeply value the commitment shown by players, coaches and staff to make the initiative so successful, and appreciate everyone’s efforts to make a positive difference in their communities.”
The campaign’s rollout includes “Unboxing Week,” where players reveal their custom designs on social media. It has become a major moment for fans, as the cleats often showcase powerful stories behind each cause.
This year continues that tradition, with several star players stepping up to use their platform for meaningful change.
Patrick Mahomes and More Are Championing the Campaign
A number of high-profile names are participating this week, each highlighting a cause close to their hearts.
Patrick Mahomes – 15 and the Mahomies Foundation
Mahomes is again supporting the 15 and the Mahomies Foundation, his flagship charitable organization. The foundation funds programs that focus on children’s health, wellness, and educational opportunities, including youth initiatives and community development projects.
.@PatrickMahomes representing his foundation @15andMahomies for his #MyCauseMyCleats ❤️
Learn more about his cause and donate here ➡️ https://t.co/iNGRCSjueq pic.twitter.com/oj1nqc9yIo
— NFL (@NFL) November 23, 2025
Travis Kelce – Eighty-Seven & Running Foundation
Chiefs tight end Travis Kelce is repping his Eighty-Seven & Running Foundation, which provides resources, mentorship, and educational support for underserved youth. Kelce’s cleats emphasize the importance of giving kids a platform to chase their goals, whether in sports, academics, or creative fields.
Jake Ferguson – National Medal of Honor Museum Foundation
Dallas Cowboys tight end Jake Ferguson is using his cleats to spotlight the National Medal of Honor Museum Foundation. The organization preserves the stories of Medal of Honor recipients and promotes character, leadership, and service through national educational initiatives.
Jaxon Smith-Njigba – Smith-Njigba Family Foundation
Seattle Seahawks receiver Jaxon Smith-Njigba is supporting the Smith-Njigba Family Foundation, which focuses on empowering youth and communities in both Seattle and his home state of Texas. The foundation funds scholarships, outreach programs, and community events.
.@jaxon_smith1’s cleats are 1 of 1. #MyCauseMyCleats
Learn more about JSN’s cause and donate here: https://t.co/vZUxS5TJtF pic.twitter.com/YxIj910RMc
— NFL (@NFL) November 23, 2025
Josh Allen – John R. Oishei Children’s Hospital
Buffalo Bills quarterback Josh Allen is dedicating his 2025 cleats to the John R. Oishei Children’s Hospital, a cause he has supported consistently throughout his career. His cleats aim to raise funds and awareness for children battling severe medical conditions, while helping support the families and staff who care for them.
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