North Carolina Tarheels basketball coach Hubert Davis has two more years on his contract. Still, his recent decision to bring on a new general manager to help the blueblood men’s basketball program navigate the changing landscape of collegiate athletics leads many to believe Davis might be here for years to come.
New Era for Tar Heels: Hubert Davis Secures Extension, Adds GM
UNC Head Basketball Coach Hubert Davis has secured a two-year contract extension through the 2029-30 season to continue coaching his alma mater. On Tuesday, the school revealed that Davis had hired basketball agent Jim Tanner as the program’s first executive director and general manager.
With a new contract signed, Hubert Davis is hiring a GM to run UNC men’s basketball program, but there’s more. @MattNorlander spoke to @Hassel_Chris today on HQ Spotlight with additional information on the situation in Chapel Hill. pic.twitter.com/e2ettmTpGW
— CBS Sports College Basketball 🏀 (@CBSSportsCBB) February 25, 2025
North Carolina’s official website has announced an updated contract for Davis, which was agreed upon in July and signed in December. It pays Davis an average of $3.2 million in base salary and auxiliary pay—up from around $2 million in the previous deal signed in July 2022. The extension will keep the coach in Chapel Hill through the 2027–28 season.
The base salary was raised from $400,000 to $1.25 million per year and includes $750,000 in additional compensation from an apparel partnership with Nike and a television rights deal with Learfield. Davis also receives a $50,000 expenditure allowance and a further $1.25 million in annual feasible incentives.
To adapt to the evolving context of college athletics—especially after the implementation of NIL regulations, Davis revealed plans to expand the basketball staff by adding a General Manager role.
Jim Tanner, a notable UNC graduate and successful sports agent, has been chosen to serve alongside the team.
Davis explained in a recent statement that Tanner’s significant experience with athlete representation is expected to help him work through NIL challenges and enhance player development.
“Jim’s experience and knowledge are needed in helping us navigate contracts, the transfer portal, and the advancement of this program,” Davis explained.
WHAT OTHER INCENTIVES DOES COACH DAVIS GET? TAKE A FULL LOOK AT COACH DAVIS’S CONTRACT
Tanner has represented 40 NBA first-round draft picks and six Naismith Hall of Famers, including former UNC star Vince Carter, Ray Allen, Tamika Catchings, Tim Duncan, Grant Hill, and Dominique Wilkins.
The appointment of a general manager to the UNC basketball program demonstrates a proactive response to the issues and opportunities given by modern college sports. The initiative seeks to offer extensive support to student-athletes, ensuring their success on and off the court.
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