Texas Longhorn Tre Johnson, an excellent shooting guard from Dallas, quickly rose through the ranks of high school basketball and is now known as one of the country’s top prospects for the 2024 class.
His on-court abilities attracted not only top collegiate programs but also prosperous NIL opportunities, establishing him as an inspiration in the rapidly evolving landscape of athlete endorsements.
How Much Are Tre Johnson’s NIL Deals Worth?
According to On3, Tre Johnson’s NIL valuation has increased significantly by 2024. Initially estimated at around $533K. Later in the year, his valuation climbed to $1.3 million, indicating his increasing popularity and marketability.
This put him among the top high school athletes in terms of net worth, highlighting his enticement to companies and sponsors. He combined this off-court success with on-court prowess to build a resume that won him SEC Freshman of the Year.
2025 #SECMBB Freshman of the Year
🤘 Tre Johnson, @TexasMBB
🔗 https://t.co/iFHfdpXO8v pic.twitter.com/dWRULK50H9
— Southeastern Conference (@SEC) March 10, 2025
Tre Johnson has also signed several major NIL contracts.
Panini America: In June 2023, Johnson became the first high school athlete to sign an exclusive multi-year contract with Panini America, the NBA’s official trading card company. This unique agreement includes autographed trade cards and memorabilia, marking an important phase in high school sports endorsements.
PSD Underwear: In February 2024, Johnson elevated his endorsement portfolio by collaborating with PSD Underwear, a brand known for partnering with high-profile athletes.
Austin Creative Reuse: By July 2024, Johnson had joined Austin Creative Reuse, demonstrating his dedication to community engagement and sustainability.
Tre Johnson’s Net Worth
While Johnson’s actual net worth is unknown, his hefty NIL valuation and endorsement deals add substantially to his financial status. The Panini America contract, for instance, not only offers financial incentives but also raises his profile in the sports memorabilia industry.
His collaborations with PSD Underwear and Austin Creative Reuse fill out his endorsement portfolio, exhibiting his versatility and broad appeal.
MORE NIL VALUATIONS: Texas Tech F JT Toppin
As Johnson progresses through college ball, his NIL valuation and net worth are expected to rise, particularly with potential NBA aspirations on the horizon.
His strategic relationships and marketability set him up for long-term financial success in his sporting career.
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