In a groundbreaking moment for college sports, McNeese State’s Amir Khan has made history by becoming the first-ever college student manager to sign multiple NIL deals.
After gaining viral fame for his infectious energy and elite hype-man skills, Khan has secured three NIL deals with global brands in the span of a week.
The Viral Rise of Amir Khan
Khan, a senior from Lake Charles, Louisiana, has become a beloved figure within McNeese State’s basketball program.
Known for his signature boombox and expert song selections, he has played a pivotal role in energizing the Cowboys, who have dominated the Southland Conference this season.
His ability to rally both players and fans has made him a social media sensation, with clips of his game-day antics garnering thousands of views.
But it’s not just his personality that has captured attention. His passion for the program leaps off the TV screen.
Khan’s commitment to his role is evident in his own words, as he humorously noted in his McNeese bio.
“If they kept manager stats for rebounding and wiping up wet spots on the court, I’d put up Wilt Chamberlain numbers.”
Making NIL History
The impact of Khan’s viral fame has extended beyond the court. On the heels of his internet breakout, he has signed three NIL deals with major global brands, setting a precedent for student managers across college athletics.
While details of the deals remain under wraps, his success signifies a shift in the NIL landscape, proving that influence and marketability aren’t reserved just for athletes.
This moment is being recognized as a milestone for student managers across college sports. One viral tweet summed up the sentiment.
Amir Khan, you are officially a pioneer. In the wildest couple of weeks anyone could have, you’ve stayed so humble & true to yourself. First-ever college student manager to ink a NIL deal… 3 deals… all with global brands… in a week! Keep going. You deserve it all✊@amirk_23 pic.twitter.com/hvEernU05Y
— Reed Vial (@reed_vial3) March 16, 2025
Every year, March Madness creates “feel-good” stories ranging from players and team personnel—like Khan—to students and fans who in the past couldn’t profit from their fame. Now, Khan is paving a new way.
McNeese State’s Cinderella Story
As if Khan’s individual success wasn’t enough, McNeese State is also riding high on an impressive 27-6 record heading into the NCAA Tournament.
With one of the longest active winning streaks in college basketball, the Cowboys are officially “going dancing.” With the team making waves on the court and Khan making history off it, McNeese State has become one of the most talked-about mid-majors in the country.
Amir Khan’s Future
Like McNeese State, Khan’s journey is just beginning. As the Cowboys take center stage in the NCAA Tournament, expect his stardom to continue rising.
With his blend of charisma, marketing appeal, and genuine love for the game, Khan’s story inspires not just student managers but anyone who believes in making an impact, no matter their role.
KEEP READING: McNeese HC Will Wade on Amir Khan’s Viral Rise
In the world of college sports, history is often made on the court. But thanks to Amir Khan, it’s now being made on the sidelines too.
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