Darryn Peterson, a five-star basketball recruit and Kansas Jayhawks commit, is making waves not only on the court but also in the booming NIL (Name, Image, and Likeness) deals. As one of the most popular players in the 2025 class, his marketability has skyrocketed, resulting in a high NIL valuation and prominent endorsements.
How Much Is Darryn Peterson’s NIL Worth?
Peterson’s NIL worth has increased substantially during the last year. In November 2023, his valuation was around $269,000. By September 2024, the number had risen to $1.4 million, placing him third among high school basketball players. As of February 2025, his NIL valuation had risen to an amazing $3.8 million.
Peterson’s growing net worth is attributed to high-profile endorsements and brand collaborations. Some of his most notable deals are:
Adidas Partnership – He signed a landmark deal with Adidas, becoming one of the first high school basketball players to get an extensive apparel endorsement.
Fanatics Collaboration – A licensing deal that allows Peterson to profit from the sale of merchandise using his name and image.
These partnerships not only showcase his commercial appeal but also establish a new standard for high school athletes in the NIL era.
Darryn Peterson’s Net Worth
While Peterson’s specific net worth is unknown, his NIL earnings alone make him one of the richest young basketball players. His Adidas and Fanatics partnerships, as well as prospective future endorsements, have greatly improved his financial standing.
As he gears up to join the Kansas Jayhawks, his NIL prospects are certainly growing, with more brands willing to partner with one of basketball’s brightest emerging stars. Given his current development, Peterson’s net worth is certain to increase tremendously in the future years.
Also Read: Ryan Kalkbrenner NIL: How Much Are Creighton’s Big Man’s NIL Deals Worth?
Peterson’s NIL journey has only just begun, but he’s already proven to be a game-changer on and off the court. With a multi-million dollar valuation and elite endorsements, he is establishing an innovative standard for high school athletes in the NIL.
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