While NIL dominates the talk in college athletics, the performance energy brand C4 just made a huge NIL play for many college basketball players.
Many stars from around the country are set to make a lot of money off this historic deal.
C4 Inks Deals With Numerous College Stars
In what is believed to be one of the first deals of its kind, C4 is signing one star player from each men’s and women’s basketball team who will take the court in the upcoming postseason.
The 128 players chosen will be known as the “C4 Bracket Breakers” ahead of the NCAA Tournament. Stars such as Auburn forward Johni Broome, Alabama point guard Mark Sears, Texas forward Madison Booker, and UCLA center Lauren Betts are all involved in this 128-player deal.
C4 is a type of pre-workout powder that increases energy and strength while helping players perform at intense levels.
A Deal That Could Change the NIL Game
You can now add performance energy to the list of products helping student-athletes make millions in NIL money.
While college players in many sports have signed deals with video game companies, athletic clothing companies, transportation services, etc., there hasn’t been much heard from the energy industry.
Now, this major deal with C4 should give star basketball players around the country the chance to make a lot of money during the most important part of the season, the NCAA Tournament. As teams advance further into their respective tournaments, perhaps fans will see a couple of commercials or social media postings from C4 involving their athletes as part of the deal.
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The important thing now is that these athletes just focus on their craft and preparation ahead of March Madness. Any kind of distraction could prevent them and their teams from trying to chase and ultimately win a national title.
Fans should also keep an eye on what other NIL deals will be coming soon. With the way college sports operate today, NIL will continue to flow.
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