Bryce James is not a McDonald’s All-American like his big brother Bronny. Nor is he necessarily expected to follow in his father, LeBron James’, NBA footsteps. However, in the recent match where he helped Sierra Canyon claim the CIF State Division 1 title, he showed the world that he is very well capable of doing what his father and brother did.
Bryce is a 6’4″ shooting guard who has already committed to Arizona in January as part of the Wildcats’ 2025 class. He has an average of eight points and 4.2 rebounds per game. However, stepping into collegiate basketball is not all about stats. It is also about his NIL.
How Much Is Bryce James’ NIL Worth?
Bryce is yet to step into the hard courts of the Arizona Wildcats, yet his NIL (Name, Image, and Likeness) valuation is already quite high. As per On3.com, his NIL stands at $1.3 million. This ranks him 17th on the NIL valuation list and makes him one of the highest-ranked high school players in terms of NIL value.
Despite not being a five-star recruit like his brother Bronny, Bryce’s NIL status remains among the highest in high school and college basketball. And that is perhaps because of his famous last name and massive social media following. Despite the James name, Bryce’s recruitment was lowkey.
In fact, Bryce is said to have received scholarship offers from only three schools: Arizona, USC, and Duquesne. Meanwhile, his brother, who averaged 14 points per game in his senior season and ranked No. 204 in the country in On3’s rankings, had more offers. One of the key factors of Bryce’s valuation is his social media reach.
Arizona commit Bryce James was getting busy tonight in a Sierra Canyon win🔥 pic.twitter.com/xuNSbFrf1k
— B/R Hoops (@brhoops) January 31, 2025
Bryce James has 3.4 million followers across Instagram, TikTok, and X. This number is higher than some of the top NIL earners. Despite this, his NIL valuation has remained stagnant at $1.3 million, whereas his competitors, like AJ Dybantsa, seem to have bigger numbers.
Dybantsa is a Utah Prep School star whose NIL valuation recently hit $2.4 million. So why is Bryce falling behind?
Well, Dybantsa’s NIL increased because of his deals with Nike and Red Bull. Meanwhile, Bryce is yet to get his share of endorsements and brand deals. The lack of deals is the reason for Bryce’s valuation stagnation. Now that Bryce has committed to Arizona, the NIL figures could soon change.
Bryce James’ Net Worth
Let’s not push the James name aside. The family of basketball stars has been associated with Nike for a long time. And Bryce James’ move to Arizona could maybe open the doors to a possible Nike deal.
Additionally, LeBron James has previously collaborated with USC for a brand deal.
KEEP READING: Top 10 NIL Deals in Men’s College Basketball
Bronny played at USC, and the brand deal bought school-specific sneaker editions. With Bryce’s move to Arizona, a similar opportunity could emerge if Nike looks to capitalize on his presence in the Wildcats’ program. This could also mean higher NIL and more money.
As of now, there is nothing officially said about Bryce’s net worth. However, Bryce James’ NIL value places him as the fifth-highest in high school basketball at $1.3 Million. And he remains one of the few three-star recruits to hold such a significant valuation.
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