Malaki Starks, the Georgia Bulldogs’ outstanding safety, has quickly risen to prominence on the field and in the NIL landscape. Starks symbolizes the current collegiate athlete who converts performance into huge off-field opportunities, as evidenced by his rising endorsement list and On3 NIL Valuation.
How Much Is Malaki Starks’ NIL Worth?
Malaki Starks’ On3 NIL valuation is $514,000 as of September 2024, ranking him 123rd among college football players. This figure is based on his athletic performance, marketability, and digital influence, as he has approximately 48,000 followers across multiple platforms.
Starks has secured several high-profile NIL partnerships:
- Beats by Dre: Joined the “Beats Elite” campaign alongside other top athletes.
- T-Mobile and Dunkin’: Recent additions to his endorsement portfolio, facilitated by Everett Sports Marketing (ESM).
- Associated Credit Union: Entered a two-year agreement involving public relations and community outreach.
- Dick’s Sporting Goods: Collaborated on charitable initiatives, including holiday shopping events for children.
- Your Pie Pizza: Created a signature pizza, the “Mala-pie,” and participated in promotional events.
- EA Sports: Part of the roster for the upcoming EA Sports College Football video game.
- BioSteel and J.B. Grimes: Engaged in brand partnerships, enhancing his national profile.
- Rhoback
- The Player’s Lounge
Starks’ Net Worth
While specific details remain confidential, Starks’ NIL earnings are anticipated to be in the mid-six-figure range, aligning with his On3 valuation.
His diversified endorsement portfolio and strong community involvement indicate a strategic effort to develop a long-term brand beyond his college career.
With continued on-field performance and elevated national recognition, Starks is positioned to improve his marketability, potentially improving his NIL valuation and net worth in the lead-up to the 2025 NFL Draft.
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