In the evolving landscape of college athletics, social media presence has become just as important as on-field performance. Athletes are now using social media platforms such as Instagram and TikTok to establish personal brands, resulting in lucrative Name, Image, and Likeness (NIL) deals.
2025’s Most Popular College Baseball Players on Social Media
According to the latest data from On3’s NIL valuations, the following athletes are leading in social media influence across the world of college baseball.
1. 1B Tre’ Morgan, LSU Tigers
- Instagram Followers: 81K
- TikTok Followers: 8.4K
- Twitter/X Followers: 6.1 K
2. OF Enrique Bradfield Jr., Vanderbilt Commodores
- Instagram Followers: 81K
- TikTok Followers: 11.5K
- Twitter/X Followers: 6.4K
3. OF Cam Thompson, Purdue Boilermakers
- Instagram Followers: 29K
- TikTok Followers: 81K
- Twitter/X Followers: 1.1K
4. P/1B Jac Caglianone, Florida Gators
- Instagram Followers: 46K
5. INF Christian Moore, Tennessee Volunteers
- Instagram Followers: 14.7K
- TikTok Followers: 2.6K
6. 1B Derek Blackmore, Arkansas-Pine Bluff
- Instagram Followers: 16.6K
- TikTok Followers: 50K
- Twitter/X Followers: 536
7. OF DeAmez Ross, Florida State Seminoles
- Instagram Followers: 23K
8. 3B Jett Johnston, Texas A&M Aggies
- Instagram Followers: 5K
- TikTok Followers: 842
9. 2B/SS/3B JJ Wetherholt, West Virginia Mountaineers
- Instagram Followers: 12.4K
- TikTok Followers: 2.9K
10. 1B/3B Gavin Casas, South Carolina Gamecocks
- Position: First Baseman/Third Baseman
- Instagram Followers: 8.3K
- TikTok Followers: 1.2K.
Also Read: Who Are The Dark Horses at 2025 College Baseball World Series Amid SEC Domination Prediction?
The connection between an athlete’s social media following and NIL valuation is becoming more apparent. Players who have established online presences receive high endorsement deals, which boost their marketability and financial possibilities even before becoming professional.
In the 21st century, college athletes are not only on-field competitors but also content creators and influencers. By interacting with followers on social media, they are developing personal brands that extend beyond their athletic achievements.
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