Amir “Aura” Khan has become one of college basketball’s most hyped individuals, showing that influence extends beyond players and coaches. The former McNeese State student manager, known for his electrifying pregame rituals and imposing personality, has signed a trading card deal.
Amir Khan’s Iconic Rise: Trading Cards, NIL Deals & NC State Future
Khan first earned national notoriety as McNeese State’s student manager during the NCAA Tournament in 2025. His high-energy antics, which included bringing the team onto the court with a boombox, cheering up the players, and showing unvarnished passion, made him a social media sensation.
His popularity emerged after McNeese State pulled off a spectacular March Madness upset. His influence in motivating the team won him national media recognition and even six-figure NIL (Name, Image, and Likeness) contracts. Celebrities such as Spike Lee and renowned sports analysts took note, contributing to his surge in popularity.
In an unprecedented move, Khan signed a deal with Topps Trading Cards, a company recognized for perpetuating legendary athletes.
Topps announced it memorably by sharing on social media:
The definition of aura. Just in: We’re excited to announce we’ve signed an NIL deal with McNeese State University’s very own Amir “Aura” Khan. The legendary team manager now has his very own trading cards.
𝐉𝐔𝐒𝐓 𝐈𝐍: We’re excited to announce we’ve signed an NIL deal with McNeese State University’s very own @amirk_23.
Legendary team manager Amir “Aura” Khan now has his very own trading cards. pic.twitter.com/3i6etSxlzK
— Topps (@Topps) March 21, 2025
The move emphasizes Khan’s cultural influence on collegiate basketball, as well as the power of social media to elevate non-athlete personalities to celebrity status. Fans and collectors are anxious to grab his limited-edition cards, adding to the buzz encircling his name.
With his increased fame, Khan plans to transfer into an official coaching position. He will work as a graduate assistant for NC State under head coach Will Wade, marking the next stage in his basketball career.
While his spectacular moments established his image as a March Madness icon, Khan is committed to coaching and has voiced a desire to advance in the field. His enthusiasm, leadership, and ability to connect with players make him a valuable addition to any program.
Khan’s narrative is about enthusiasm, tenacity, and embracing opportunities. From committed student manager to trading card hero, his story exemplifies the dynamic nature of sports stardom.
Also Read: Viral McNeese Manager Amir Khan Sits with Spike Lee at March Madness Game
With NC State on the horizon and new prospects emerging, his legacy is only beginning.
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