As the NCAA basketball tournament reaches its climactic Final Four weekend, San Antonio prepares to host not just elite athletic competition but also a star-studded musical celebration. The 2025 NCAA March Madness Music Festival will transform Tower Park in Hemisfair into a vibrant hub of sound and energy from April 4-6.
Music lovers and basketball fans alike have reason to celebrate as this free three-day event brings together Grammy winners, chart-toppers, and emerging artists across multiple genres. With performances from rap icons to country superstars, this year’s lineup promises unforgettable moments as the perfect complement to basketball’s biggest weekend.
Friday Kicks Off with International Flair at AT&T Block Party
The festival begins with a bang as Mr. Worldwide himself, Pitbull, headlines Friday’s AT&T Block Party. The Grammy-winning rapper will bring his high-energy performance style and global hits like “Timber” and “Give Me Everything” to San Antonio’s eager crowds.
Rising rap star Doechii will showcase her dynamic performances and boundary-pushing style, which have earned her critical acclaim. Completing Friday’s diverse lineup is R&B singer and songwriter Ravyn Lenae, whose soulful voice and innovative sound have made her a favorite among music connoisseurs.
Saturday Brings Genre-Blending Acts to Coca-Cola Live
Saturday’s Coca-Cola Live features Nashville-based Jelly Roll, whose unique blend of country and hip-hop has earned him a dedicated following—his authentic storytelling and raw emotional delivery promise to be a highlight of the weekend’s performances.
Hip-hop mainstay T-Pain will bring his catalog of chart-topping hits to the festival stage. Rising artist Willow Avalon rounds out Saturday’s lineup, offering attendees a chance to experience her eclectic musical style and captivating stage presence before she inevitably rises to wider fame.
Sunday’s Capital One JamFest Closes with Country Powerhouses
The festival concludes on Sunday with Capital One JamFest headliner Chris Stapleton, whose soulful vocals and masterful songwriting have made him one of the most respected artists in country music. His powerful performance will serve as the perfect finale to the weekend’s musical celebrations.
Pop sensation Benson Boone will perform hits, including his breakthrough single “Beautiful Things,” while Nathaniel Rateliff & The Night Sweats will deliver their signature blend of soul, rock, and folk, which has earned them devoted fans across musical genres. Brothers Osborne will complete Sunday’s stellar lineup with their compelling harmonies and distinctive guitar-driven country sound.
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The NCAA March Madness Music Festival continues its tradition of complementing basketball excellence with musical diversity. Previous years have featured megastars like Taylor Swift and Maroon 5, and this year’s lineup maintains that high standard while offering something for every musical taste.
Best of all, attendees can enjoy these world-class performances completely free of charge, making the festival an essential part of San Antonio’s Final Four experience.
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