In an era where collegiate athletics are being transformed by NIL opportunities, high school phenom Nate Ament has emerged as one of the most marketable young athletes in the nation.
The 6’9″ five-star small forward from Highland School in Warrenton, Va., isn’t just dominating the hardwood he’s rewriting the playbook on how elite prospects can monetize their personal brand before stepping foot on a college campus.
How Much Is Nate Ament’s NIL Worth?
As major corporations rush to align with tomorrow’s stars Ament’s groundbreaking deal with a legacy sportswear giant has set a new benchmark for high school athletes and signaled a shifting landscape where young talent can command significant compensation years before turning professional.
Ament has secured a historic multi-year NIL agreement with Reebok valued at $1.3 million, making him the first high school men’s basketball athlete to sign with the iconic brand. This landmark deal, finalized in October 2024, represents one of the most lucrative endorsement contracts for any high school basketball player to date.
BREAKING: 17 year old Nate Ament has signed a multi year deal with Reebok, his agent Derek Malloy of Lift Sports tells Swish Cultures . He is the first men’s basketball player to sign a NIL deal in the brands history. Via @JordanRichardSC pic.twitter.com/cDNwmLqojb
— Swish Cultures (@swishcultures_) October 16, 2024
The partnership includes the development of a Player Exclusive sneaker an exceedingly rare privilege typically reserved for established professional athletes. This aspect of the deal not only enhances Ament’s brand value but creates potential for additional revenue streams through merchandise sales and marketing activations.
In addition to his Reebok deal, Ament entered into a strategic NIL partnership with Fanstake in January 2025. This innovative agreement allows fans to pledge financial support, influencing his college decision and providing another revenue stream that sets him apart from other high school athletes.
According to On3’s NIL valuation metrics, Ament ranks among the top high school athletes in NIL earnings, reflecting his status as one of the most promising prospects in the 2025 class. However, his $1.3 million NIL deal with Reebok is separate from On3’s overall valuation, which takes into account potential future deals and brand value.
Nate Ament Net Worth
While the exact figure of Ament’s total net worth remains undisclosed, his financial portfolio is anchored by the $1.3 million Reebok partnership and additional NIL earnings from Fanstake. These deals provide him with substantial earnings before beginning his collegiate career.
The Reebok alliance represents more than just immediate compensation it establishes a framework for future earnings potential tied to product sales, promotional appearances and social media engagement.
The partnership also carries strategic significance as it aligns Ament with Reebok’s basketball division, which is currently being revitalized under the leadership of NBA legends Shaquille O’Neal and Allen Iverson.
KEEP READING: Top 10 NIL Deals in Men’s College Basketball
O’Neal, serving as Reebok’s President of Basketball has personally endorsed Ament’s addition to the brand’s roster further elevating the young athlete’s profile in basketball and business circles.
As Ament approaches his college decision, his existing sponsorship deals could influence additional NIL opportunities at the collegiate level, further expanding his financial portfolio in the coming years.
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