College basketball has a new star on the rise, and his name is PJ Haggerty. The No. 18 Memphis Tigers guard has been lighting up the court, and his performance isn’t just turning heads—it’s also turning into major financial opportunities.
Thanks to the NCAA’s NIL rules, Haggerty has cashed in big, securing lucrative deals and boosting his brand. So, just how much is the rising star making? Let’s dive into the numbers.
How Much Are PJ Haggerty’s NIL Deals Worth?
PJ Haggerty isn’t just making noise in college basketball; he’s making money too. According to On3’s NIL valuation, his NIL worth is currently estimated at a whopping $1.7 million. That figure places him 36th among all NCAA athletes and 6th among men’s college basketball players—an impressive feat for someone still making his mark in college.
Haggerty’s skyrocketing valuation is a testament to both his on-court excellence and off-court marketability. As a redshirt sophomore, he has become one of Memphis’ most valuable players, averaging over 22.5 points per game.
Combine that with his growing social media presence and charismatic personality, and it’s no surprise brands want to align with him.
Now, let’s break down the deals that are contributing to his NIL fortune.
Haggerty’s star power has made him a prime target for sponsorships, and several companies have already secured partnerships with the Memphis standout.
One of Haggerty’s most unique deals is with the Memphis Redbirds, the Triple-A affiliate of the St. Louis Cardinals. This partnership, announced in July 2024, bridges the gap between basketball and baseball, showing that his marketability extends beyond the hardwood.
While the exact financial details remain under wraps, this deal signals that Haggerty’s brand appeal is strong enough to attract partnerships across different sports. His presence at Redbirds events has been a hit with fans, proving that he’s more than just a basketball player—he’s a full-fledged Memphis sports personality.
In April 2024, Haggerty joined forces with Bluff City NIL, a collective dedicated to creating opportunities for Memphis athletes. Collectives like these are crucial in helping players maximize their NIL earnings while also giving back to their community.
Through this partnership, Haggerty has been involved in local events, charity initiatives, and brand collaborations, making him not just a sponsored athlete but a Memphis ambassador. This deal ensures he continues to grow financially while staying engaged with the city that supports him.
Before making a name for himself in Memphis, Haggerty had already started securing NIL deals. One of his earliest partnerships was with The Flying T Club, a group that supports student-athletes through NIL initiatives. Signed in July 2022, this deal helped lay the foundation for his future business moves.
Although he’s no longer affiliated with TCU, where he originally signed before transferring to Memphis, this deal showed that companies saw his potential long before he became a household name in college hoops.
PJ Haggerty’s Net Worth
Haggerty’s NIL valuation of $1.7 million is already impressive, but it’s just the beginning. With his continued dominance on the court and an expanding list of endorsements, he has the potential to push that number even higher.
His net worth is built on a mix of NIL deals, sponsorships, and brand partnerships, and as he continues to shine, more companies will likely come knocking. His game-winning performances—like his clutch shot in one of Memphis’ victories earlier this season—only add to his growing reputation.
Beyond NIL, Haggerty’s name is gaining national recognition. In January 2025, he was named to the prestigious John R. Wooden Award Midseason Top 25 Watch List, placing him among the elite players in college basketball. He’s also one of the top 10 candidates for the 2025 Jerry West Award, given to the nation’s best shooting guard.
His continued success means two things: more wins for Memphis and more money in his bank account.
What’s Next for Haggerty?
With Memphis pushing for a strong finish to the season, Haggerty’s visibility will only increase. If he leads the Tigers to a deep tournament run, expect his NIL valuation to soar past the $2 million mark.
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Additionally, if he declares for the NBA Draft in the coming years, his NIL deals could transition into professional sponsorships. Whether he stays in Memphis for another year or takes the leap to the professional ranks, one thing is clear: PJ Haggerty is here to stay, both on and off the court.
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