UConn superstar Paige Bueckers, the projected No. 1 overall pick in the 2025 WNBA Draft, topped the charts after an incredible March. She led the country as the top-selling female athlete, according to The NIL Store, a platform that allows student-athletes to sell officially licensed NIL merchandise.
Bueckers led the top-earning female athletes for March, and UConn had three of the top six earners. Azzi Fudd, Sarah Strong, and KK Arnold ranked No. 2, No. 3, and No. 6 in sales, respectively.
Paige Bueckers Tops NIL Jersey Sale Charts
Bueckers, who starred in UConn’s NCAA tournament winning run, scored 40 points in the Sweet 16 against Oklahoma, a program record. She averaged 24.8 points throughout the Huskies’ run and scored 17 points in their national championship rout of South Carolina.
The senior Fudd surprised many with her NCAA tournament performance, outshining Bueckers and winning the tournament’s Most Outstanding Player award. With 24 points in the national championship against the Gamecocks and 19 in the Final Four against UCLA, she was second—to only Sarah Strong—on the Huskies in points at the Final Four.
The Fuquay-Varina, North Carolina-based freshman Sarah Strong also impressed in the Huskies’ run. The 6’2″ Strong was a menace on the boards, putting up double-doubles four times, including 17 rebounds against USC in the Elite Eight and 15 against South Carolina in the national championship.
Sophomore KK Arnold averaged 5.3 points in 17.7 minutes per game on UConn’s run, scoring nine in each of the Final Four and national championship.
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The rest of the top ten was also full of talented names. TCU’s Hailey Van Lith was the most popular non-Husky, finding herself at No. 4 on the list after an Elite Eight run that included a 26-point performance in the Sweet 16 against Notre Dame.
UCLA duo Lauren Betts and Kiki Rice finished No. 5 and No. 10 on the list, respectively, after a Final Four run as the No. 1 overall seed. LSU’s Flau’jae Johnson and Aneesah Morrow finished No. 7 and No. 8, respectively, and Iowa’s Lucy Olsen finished No. 9.
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