When it comes to style, Shelomi Sanders never fails to make a statement. The daughter of legendary coach Deion Sanders recently took to TikTok to reveal her latest fashion upgrade— a brand-new set of grills. But while her dazzling smile caught attention, her journey on the basketball court has been equally intriguing. It was marked by transfers, challenges, and newfound success at Alabama A&M.
Shelomi Sanders’ New Look Turns Heads on Social Media
Shelomi, currently in her junior season with the Alabama A&M Bulldogs, posted a TikTok video on Sunday to debut her fresh set of grills. In the video, she playfully added text that read:
“You have something on your teeth.”
Clearly embracing her bold new look, she captioned the video:
“bowwww #fyp #grillz.”
@shelomiii_ bowwww #fyp #grillz ♬ original sound – sophiepowers3
The post quickly gained traction, with fans reacting to her confident and stylish transformation. While Shelomi has become known for her presence on social media, she is also making strides in her collegiate basketball career.
Shelomi’s basketball journey has been anything but smooth. She initially struggled to find her footing in college basketball, transferring schools twice before landing at Alabama A&M.
Before this season, she had played in only seven games, raising questions about her long-term prospects. However, since joining the Bulldogs, she has appeared in 25 games, averaging 4.0 minutes, 1.2 points, and 0.4 rebounds per game.
Her progress has been notable, especially given the challenges she faced in securing consistent playing time. Despite her limited role, she has shown resilience and determination, proving that she belongs on the court. However, her decision to transfer did not sit well with her father, Deion Sanders, who voiced his opinion candidly.
“Yeah, which was stupid,” Sanders said.
“You get a team. You gotta get a team before you enter the portal. That’s what I’d advise a child. I know, ‘oh well it’s illegal.’ Come on, man.”
He further emphasized that players should have a concrete plan before entering the transfer portal, saying:
“Everybody knows somebody who knows somebody who knows somebody. You kind of want them to do something, and she has been truly advised.”
Despite the initial tension, Shelomi and her father have since reconciled, and Coach Prime was even seen supporting her at one of her games. Though Alabama A&M did not qualify for the 2025 NCAA Tournament, they secured a spot in the NIT, where they will face the Chattanooga Mocs on Saturday.
Shelomi Sanders Expands Her Influence in NIL Deals
Beyond basketball, Shelomi is carving out a significant presence in the Name, Image, and Likeness (NIL) landscape. With an impressive social media following—469K followers on Instagram and 239.8K on TikTok—she has positioned herself as a highly marketable athlete.
In January, she took a major step forward in her NIL career by signing a deal with Rihanna’s lingerie brand, Savage X Fenty. The endorsement further solidified her status as one of the most influential athletes in the NIL space, especially among those representing Historically Black Colleges and Universities (HBCUs).
As Sports Illustrated’s Emmanuel Walker noted:
“This partnership further cements Shelomi’s status as one of the most marketable athletes in the NIL space, particularly among HBCU athletes.”
She first promoted Savage X Fenty in a New Year’s post, donning a sleek black workout set and encouraging her followers to start 2025 strong.
“Start the New Year off right with the new Running Hot collection from @savagexfenty #savagexambassador #FITTOBEYOU,” she wrote.
View this post on Instagram
Her endorsement portfolio also includes deals with Dexcom U, EA Sports, and Meta, highlighting her ability to blend sports and social media influence to build a thriving brand.
As Shelomi continues to shine in both athletics and business, her journey reflects the evolving landscape of college sports, where players can now harness their personal brand to open doors beyond the court.
Whether it’s showing off her new grills, proving herself on the basketball floor, or expanding her NIL empire, one thing is clear—Shelomi Sanders is making her mark.
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