There is another member of the Sanders squad who is making a name, and she is doing it on the hardwood courts. Shelomi Sanders is the youngest of the Coach Prime clan. She was a member of the Jackson State crew and then moved to the Colorado Buffaloes women’s basketball team midway through the 2022-23 season but officially made her court debut in 2023-24. She later moved to Alabama A&M.
In her sophomore year, Shelomi clocked minutes in five games, notching three points against Air Force, one rebound vs. Oregon, and a steal against UT Arlington. Her NIL carries big value.
How Much Is Shelomi Sanders’ NIL Worth?
According to On3, Sanders is valued at $299,000 in the NIL market. That places her 10th among all women’s basketball players, which is a significant achievement considering she’s not even a full-time starter. But it’s no surprise that when there is Sanders attached to a name, there is often a Prime Time charm that attracts brands.
Shelomi has several NIL deals. In July 2024, she signed a deal with Dexcom U, showing up at an event in San Diego, fitting, given her advocacy around Type 1 diabetes.
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Earlier that year, she signed on with EA Sports, and then there’s her partnership with Meta, where she posted a fun Instagram reel trying out a new workout with #QuestPartner in the caption, a shoutout to the Meta Quest VR fam. But that’s not all.
Shelomi Sanders also has deals with Moolah Kicks, Instagram, KFC, and Oikos. Evidently, Sanders knows how to market herself beyond just being “Deion’s daughter.” And if her game grows as fast as her brand? Watch out.
Shelomi Sanders’ Net Worth
While there’s no official number out there for Shelomi’s net worth, with the number of NIL deals she has going, the number is bound to be substantial. To make it even better, she has merged her story with her marketing plans. Shelomi Sanders has been battling Type 1 diabetes for a long time now.
It’s condition she has spoken about quite a bit, so her partnership with Dexcom U comes as no surprise. Shelomi has even done a reel partnership with Dexcom and captioned it: “Dexcom swap out! 💛 #t1d”. It truly is empowerment and marketing at its best.
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To add on, her honesty has given her a powerful social media presence. With nearly 700,000 followers across Instagram, TikTok, and Twitter, her social clout is unavoidable. And it is the kind of reach that every brand needs.
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