TCU star forward Sedona Prince is rewriting the script for college athletes. The 6’7” Horned Frog has been one of the greatest assets on the hard courts this season, averaging 19.7 points, 9.7 rebounds, and 2.9 blocks per game. She also made history as the only college women’s player to average at least 20 points, 10 rebounds, and three blocks per game for an entire season.
Before joining TCU, Sedona Prince was at Oregon, where she led the Ducks on a couple of deep tournament runs. She brought in a clutch 22-point, five-rebound, four-block showing against Georgia to send Oregon to the Sweet 16 in 2021. That year, she led the team in blocks and ranked among the top scorers. So, what does all of this mean for her NIL value?
How Much Is Sedona Prince’s NIL Worth?
The NIL game is just as hard as the game on the hard courts. And Sedona Prince seems to have cracked the code to both. Remember the viral TikTok video exposing the disparities between men’s and women’s NCAA tournament facilities?
That was Prince. She has been at the forefront of pushing for equal opportunities in college sports, playing a major role in the class action lawsuit against the NCAA in 2020. This led to millions of dollars in investments before the 2022 NCAA Tournament.
Now, she is not only benefiting from the NIL revolution but also helping other athletes, especially women, cash in.
WATCH: Boos Rain Down for Sedona Prince at Kansas State
Sedona Prince’s NIL valuation currently sits at $358,000, according to On3. And this is because of the barrage of brand deals she has to her name. She has landed deals with brands including Buick, Crocs, Taco Bell, Dick’s Sporting Goods, DIRECTV, and Frosted Flakes.
To add on, Prince is also the ambassador for The Flying T Club, Wildfang, and Uninterrupted, among others. Prince is making history and bank. And no doubt, the world is paying attention.
Sedona Prince’s Net Worth
So, what do all the brand deals mean for her net worth? Well, as of January 2024, Sedona Prince is sitting on an estimated $2 million, as per Sportskeeda. That is a mix of her basketball earnings, NIL deals, and continued advocacy for women’s athletics.
Prince is likely heading to the WNBA soon, which means more advocacy and bigger paycheques for her. Sedona Prince is playing the game at an elite level, and she, boy-oh-boy, is winning.
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