Paige Bueckers is hands down one of the biggest names in college basketball today. She is a guard for the UConn Huskies, and there is a reason she is called “Paige Buckets.” In her last season alone, she has averaged 21.9 points, 5.2 rebounds, and 3.8 assists per game. She even led UConn to another Final Four appearance.
Despite facing injuries in her sophomore and junior seasons, Bueckers has been great through and through. To add to her game on the hard courts, she is also nailing the NIL game.
How Much Is Paige Bueckers NIL Worth?
Paige Bueckers has gone from being a basketball star to being a complete brand. According to On3, she entered the 2023-24 season with an NIL valuation of around $643,000. This might seem less compared to her male counterparts. However, in the women’s segment, she is one of the highest earners.
That number went up in the 2024-25 season and has now reached $1.4 million. This number comes with an interesting set of partnerships. She has deals with all major brands, including Nike, Gatorade, and Bose. Paige Bueckers’ latest partnerships include a February 2025 deal with CeraVe Skincare.
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Additionally, in the November 2024 agreement, she also signed with Panini America. But one of her most significant deals came in August 2024 when she signed an NIL contract with Unrivaled. Unrivaled is a new women’s basketball league where Bueckers has ownership equity. This move is not just about NIL. But about investing in women’s sports!
Beyond traditional endorsements, Bueckers is also a top seller in the UConn NIL Store. Her jerseys have consistently been amongst the most purchased items.
In 2024, she held the No. 1 spot in jersey sales for most of the year before being surpassed by Boise State football’s Ashton Jeanty in the final weeks of December. Yet, Paige Bueckers’ white, navy, and pink jerseys remained among the top 20 best-sellers.
Paige Bueckers’ Net Worth
Paige Bueckers’ marketability goes beyond NIL, which, of course, contributes to her net worth. With an estimated $1.4 million in NIL earnings for the 2024-25 season, she ranks second in NIL valuation among women’s college athletes, right behind LSU’s Flau’jae Johnson.
Bueckers has an insane social media presence, too. She has 2.1 million Instagram followers and 3.3 million on TikTok, which contributes to the number of deals she has been signing.
Additionally, Bueckers is also the first NIL athlete to launch her own signature sneaker with Nike through the G.T. Hustle 3. While the exact numbers are not publicly available, with the kind of deals she has got going, it is safe to say Paige Bueckers is doing better than okay.
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