MiLaysia Fulwiley, the exciting sophomore guard for the South Carolina Gamecocks, is playing a key role in their strong 2024-25 season as they battle UConn in the National Championship game.
March Madness posted a video on X of her rocking her custom Curry Brand shoes—bright, bold, and full of personality. The “Lay with the Butter” design dropped during the NCAA Tournament and, as she shared with Greenville Online, reflects her unique style.
Steph Curry Wears Milaysia Fulwiley’s C2 Lows in NBA Game vs. Nuggets
As the first college player to sign with Steph Curry’s brand, Fulwiley is making history on and off the court while chasing back-to-back national titles.
Wearing your own PE shoes to the Natty
@MilaysiaF #MarchMadness x #WFinalFour pic.twitter.com/NDVyW8B77y
— NCAA March Madness (@MarchMadnessWBB) April 6, 2025
In a press release tied to the shoe’s launch on March 21, 2025, Curry praised Fulwiley’s impact, saying, “When it comes to the ability to change the game for good, nobody can speak to that more than MiLaysia. She’s changing the women’s game on the fly with how she plays and moves on the court. She has a unique style and flow to her game that I don’t think many people have seen in a long time.”
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Curry’s words highlight Fulwiley’s growing influence and her ability to make waves in women’s basketball.
On April 4, Curry made headlines by wearing Fulwiley’s custom Curry Brand shoes during the Warriors’ 133-110 win over the Nuggets, where he scored 36 points. Curry’s choice to wear the sneakers the day before Fulwiley’s Final Four game gave them a huge boost in attention.
With Curry’s large fanbase and the national broadcast on TNT, which drew over 2.1 million viewers, the shoes got a lot of buzz on social media. This endorsement made Fulwiley the first college athlete with Curry’s brand and helped connect college basketball and the NBA.
Curry’s endorsement of Fulwiley’s shoes not only amplifies her presence in the basketball world but also marks a significant crossover between women’s college basketball and the NBA.
KEEP READING: WNBA Star Aliyah Boston Returns Courtside To Support South Carolina at March Madness
As Fulwiley continues to shine on the court, her partnership with Curry is helping break barriers for women athletes, proving that influence and style know no bounds. With both Curry and Fulwiley leading the charge, the future of women’s basketball looks brighter than ever.
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