The bond between coach Dawn Staley and her former South Carolina star, A’ja Wilson, remains as strong as ever, and the basketball world is witnessing another incredible milestone in Wilson’s career.
With the launch of her signature shoe with Nike, the “A’One,” Wilson has reached a new level of influence, and her proud former coach is leading the chorus of celebration.

Dawn Staley’s Heartfelt Reaction to A’ja Wilson’s Nike Debut
Staley took to social media to share her immense pride in Wilson as her signature Nike shoe officially hit the market on May 6. Staley’s message, filled with warmth and admiration, highlighted this moment’s significance for Wilson and the broader landscape of women’s basketball.
@_ajawilson22 pulled up at the Nike store in Las Vegas to see your movement and it is stunning. So proud of you and the impact you just keep having on US US US!! Nike thank you for doing your BIG A’One for her! pic.twitter.com/Sao3wjzHSB
— dawnstaley (@dawnstaley) May 6, 2025
Having coached Wilson to a national championship at South Carolina, Staley has been a longtime supporter and believer in her former player’s greatness, both on and off the court.
Staley’s pride isn’t just that of a coach seeing a player succeed; it’s a more profound connection built on years of mentorship and shared triumphs. She has consistently championed Wilson’s impact as a dominant force in the WNBA and as a role model for young athletes everywhere.
The release of the “A’One” signifies Wilson joining a select group of WNBA players with their signature sneakers, a testament to her exceptional talent and marketability.
The Significance of the Nike “A’One”
The Nike “A’One” is more than just a shoe; it represents Wilson’s journey, powerful game, and vibrant personality. The design incorporates personal touches, including nods to her family and meaningful quotes, making it deeply authentic to who she is.
The shoe is engineered for performance, catering to Wilson’s versatility and power on the court, featuring plush cushioning and supportive traction.
This collaboration with Nike elevates Wilson’s brand and provides crucial visibility for women’s basketball. As one of the league’s brightest stars and a three-time MVP, fans and fellow players have highly anticipated her signature shoe.
The “A’One” inspires, demonstrating that female athletes can achieve the highest levels of recognition and influence within the sporting world.
The Nike “A’One” launch has been met with widespread enthusiasm across the basketball community. Fans, players, and media outlets celebrated this momentous occasion for Wilson.
The release has been accompanied by engaging promotional content, including a notable collaboration with Malia Obama, who directed a stylish ad campaign showcasing the shoe.
Staley’s vocal support adds another layer of significance to the launch. Her pride resonates with many who have followed Wilson’s career from college to WNBA stardom. The “A’One” is not just a testament to Wilson’s achievements but also a symbol of the growth and increasing recognition of women’s basketball on a global scale.
Also Read: 5 Underrated Players in the 2025 WNBA Draft Class You Need To Know
It’s a moment of pride for the entire basketball community, and Dawn Staley’s heartfelt message perfectly encapsulates that sentiment.
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