It’s clear since the end of their college basketball careers that the Cavinder twins have transitioned into full influencer mode, with their objective being to share their fitness journeys with fans.
A key part of their monetization strategy for this new career path, besides sponsorship deals, is their “Twogether” app, which is designed to help regular people join the fitness world and achieve results following training routines designed and led by the twins.
Their latest Instagram post is designed to promote the product and show the results they have achieved through this kind of exercise. The caption of the post read:
“Our fitness journey hasn’t been linear, years of disordered eating left us with long term inner health problems and recovery is still part of our process today. Through every phase (cuts, bulks, maintenance), we’ve learned the goal isn’t just physical results, it’s finding balance”
“That’s why we love macro counting: it fuels our bodies and still lets you enjoy all the yummy food you luv🤍🤍🤍No restriction, no all-or-nothing approach just nourishment and consistency!!”
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The Cavinder twins played a final season of college basketball in 2024-25 with the Miami Hurricanes, a year after they initially retired from the sport in 2023. Haley Cavinder was the first one to show an interest in returning to the sport, with her initially transferring to TCU for the 2024-25 season.
However, in the end, both twins decided to return to their previous school for one last dance. Haley was a Second Team All-ACC selection in 2025.
Cavinder Twins’ deal with Under Armour and Dick’s Sporting Goods
The Cavinder Twins have seamlessly transitioned to lifestyle entrepreneurs, easily finding new ways to turn their college fame into successful partnerships. Their latest sponsorship deal is with Under Armour and Dick’s Sporting Goods, for whom they will be the face of their ‘How To Be An NIL Influencer in 7 Easy Steps’ campaign.
“We were inspired by Haley and Hanna’s relentless drive and the empire they’ve built through grit and vision. As pioneers in the NIL space, they’ve redefined what’s possible for women in collegiate sports,” said Lauren Simmons, art director for North America at Under Armour. “In today’s game, your personal brand is as important as your performance, and we wanted to spotlight the real work behind the headlines.”
The Twins will be shown as pioneers of the NIL space and as a success story about how new opportunities afforded for college athletes can be transformational.
Related:
“Come Home”: Haley Cavinder Playfully Demands Fiance Jake Ferguson’s Time Amid Training Camp
