Women’s college basketball is experiencing its peak in popularity and profitability. From packed stadiums to record ticket sales, the game is conquering fans and investors alike. At the crest of this boom are programs like UConn and South Carolina, whose on-court success is matched by their financial success.
Here are the top 10 most valuable women’s college basketball teams of 2025 and why they have such astounding valuations.
Women’s College Basketball Financial Titans
1. UConn Huskies, $95 million
The University of Connecticut remains at the forefront of women’s college basketball. Worth an estimated $95 million in enterprise value, UConn is the big cheese.
The team is riding a 2025 national championship and a tradition of excellence with coach Geno Auriemma at the helm. The Huskies were the first state-run women’s college basketball program to generate over $3 million in ticket sales per year, and they surely overtook most men’s programs in the process.
2. South Carolina Gamecocks, $85 million
South Carolina, led by coach Dawn Staley, has evolved into a competitive and lucrative powerhouse. The Gamecocks’ regular top-notch performances and high fan support have driven their value to $85 million.
Their recent championship contention and strong recruiting classes guarantee that South Carolina is a force to be reckoned with in the sport.
3. LSU Tigers, $80 million
LSU’s investment in women’s basketball has come back to them tenfold, with the value of the Tigers at $80 million. A-list talent and a passionate fan base have brought them money.
The program’s commitment to excellence on and off the court keeps creating hype and dollars.
4. Iowa Hawkeyes, $75 million
The improvement of Iowa’s women’s basketball standing can be seen through its $75 million valuation.
Hawkeye stunned fans with its thrilling gameplay and has seen a massive improvement in merchandise revenue and media rights deals. The enhanced national prominence makes them one of the best players on the economic platform in the sport.
5. Texas Longhorns, $70 million
The University of Texas boasts a rich athletic past, and its women’s basketball program is no exception. The Longhorns are worth $70 million and boast a good alumni association, world-class facilities, and a focus on recruiting top talent.
Their year-after-year efforts in the NCAA tournament have earned them one of the most valuable programs.
6. UCLA Bruins, $68 million
UCLA’s women’s basketball has seen a boom, with a valuation now at $68 million. The Bruins’ wise investment in coaches and player development has already begun to pay off, fueling ticket sales as well as sponsorship revenues.
Their membership in the competitive Pac-12 Conference provides them with another advantage and boost in finances.
7. Stanford Cardinal, $65 million
Stanford’s commitment to athletic and academic excellence has paid off with a $65 million valuation of its women’s basketball program.
The Cardinals’ storied tradition, devoted fan base, and strong institutional support ensure their ongoing dominance in the sport.
8. Notre Dame Fighting Irish, $60 million
Notre Dame’s women’s basketball program, valued at $60 million, is supported by a prestigious past and fan base in the nation. The Fighting Irish’s consistent presence in the tournament and battling nature have received a lot of media attention and funding.
9. Baylor Bears, $58 million
Baylor’s investment in women’s basketball has paid dividends with a $58 million valuation. The Bears’ success on the court, including a number of conference titles, has driven fan engagement and revenue.
Their focus on being a competitive program means they are one of the most highly valued programs.
10. Maryland Terrapins, $55 million
Wrapping up the top 10, the University of Maryland women’s basketball program is worth $55 million.
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The Terrapins’ steady, strong performances within the Big Ten Conference and their capacity to attract quality talent have helped boost their valuation. Their targeted marketing efforts have also been key in improving their valuation.
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