Will Johnson, the University of Michigan’s outstanding cornerback, has made headlines not only for his on-field abilities but also for his substantial earnings from Name, Image, and Likeness (NIL) deals.
As he prepares for the 2025 NFL Draft, Johnson’s strategic alliances have established him as a significant figure in the college NIL context.
How Much Is Will Johnson’s NIL Worth?
According to On3’s NIL Valuation, Will Johnson’s NIL will be worth around $537,000 in 2024. This places him among the top 100 college athletes leveraging NIL opportunities. Johnson reportedly made more than $240,000 in 2024 from various endorsements and deals.
Will Johnson’s portfolio of NIL deals includes collaborations with several notable brands:
- Beats by Dre: Johnson was among 11 college football players signed to promote Beats products, featuring in marketing campaigns and sporting custom Beats gear.
- AFB Hospitality Group: In a pioneering move, Johnson inked a multi-year deal with The Morrie, a Detroit-area restaurant, marking one of the first such agreements for a Michigan freshman.
- EA Sports: He partnered with EA Sports, aligning with the brand’s initiatives in college football gaming.
- eFuse and Wolverine Boots: These collaborations further expanded his brand presence, connecting him with tech and apparel audiences.
- Uber Student Program: Johnson promoted Uber’s student-focused services, emphasizing safe and affordable transportation for college students.
- Rockin’ Protein, Feldman Chevrolet of Highland, University of Michigan Credit Union: These regional partnerships underscore his appeal within the Michigan community.
- The M Den and Champions Circle: Collaborations with these entities highlight his integration into Michigan’s athletic and fan culture.
Johnson’s Net Worth
Combining his NIL earnings with other income sources, Will Johnson’s estimated net worth is around $537,000 as of 2024. His systematic approach to sponsorships, including both national brands and community-based collaborations, demonstrates his business skills and marketability.
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Johnson’s established brand and financial foundation empower him for long-term success as he moves into the professional ranks.
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