Will Howard, Ohio State’s national championship-winning quarterback, has earned headlines both on and off the field for his impressive Name, Image, and Likeness (NIL) deals. Let’s discuss the specifics of his NIL values and net worth.
How Much Is Will Howard’s NIL Worth?
Will Howard’s NIL worth is at $1.2 million, putting him at No. 34 on On3’s college football NIL rankings. This figure reflects his marketability and on-field performance, particularly after leading the Buckeyes to the national championship.
His notable NIL partnerships include:
- Ricart Automotive: Provided him with a scarlet-colored Ford Bronco as part of their agreement.
- JLab Audio: Partnered with the headphone brand to promote their products.
- EA Sports: Collaborated on the upcoming college football video game.
- Grippo’s Chips: Teamed up with the Ohio-based snack company.
- ONIT Athlete: Endorsed their supplements and training gear.
- Long McArthur Luxury: Associated with the luxury car dealership.
- Freddy’s: Partnered with the fast-casual restaurant chain.
- Raising Cane’s: Featured in an advertisement alongside teammate Jack Sawyer.
Howard’s Net Worth
As of 2025, Will Howard’s estimated net worth is around $7 million. This substantial figure is attributed to his successful college football career and lucrative NIL deals.
Also Read: Ranking the NFL Draft Classes That Produced the Most Hall of Fame Players
Howard’s transition from Kansas State to Ohio State, resulting in a national title, substantially improved his marketability. His partnerships vary across industries, from automotive to food and beverage, demonstrating his broad appeal.
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