Will Howard has quickly become one of the most talked-about quarterbacks in college football. Known for his skill and poise on the field, he has made a name for himself not only with his athletic abilities but also through his significant NIL (Name, Image, Likeness) deals.
How Much Is Will Howard Worth?
Howard’s impressive rise through the college football ranks has made him a significant figure in the world of NIL deals. As of 2025, his estimated net worth is around $7 million, a substantial increase from just a few years ago when it was reported at $5 million. His NIL valuation has reached $1.4 million, according to SportsGrid, placing him among the top earners in college sports.
In addition to his athletic achievements, Howard’s marketability has skyrocketed in recent years, with his NIL deals becoming a crucial part of his overall value.
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At just 23 years old, Howard has leveraged his college football stardom to secure lucrative endorsement deals, which are contributing significantly to his wealth. These deals, which span a variety of industries, are a testament to the expanding influence of college athletes in the marketing world.
Howard’s NIL valuation is noteworthy not only for its size but also for its consistency in the competitive NIL landscape. With his growing fame, there is a good chance that his valuation could continue to rise, especially with his potential move to the NFL Draft and further performances on the national stage.
Will Howard’s NIL Deals
Howard’s NIL deals have helped cement his status as one of today’s most marketable college athletes. These partnerships span multiple industries, from sports-related brands to food and lifestyle companies, reflecting Howard’s widespread appeal.
Here’s a breakdown of his current NIL deals.
- JLab
- EA Sports
- Grippo’s Chips
- ONIT Athlete
- Long McArthur Luxury
- Freddy’s
JLab
One of Howard’s notable NIL partnerships is with JLab, a leading audio brand known for its headphones, earbuds, and portable speakers. As a brand ambassador for JLab, Howard has been able to tap into the tech and lifestyle markets, promoting products that appeal to both athletes and general consumers alike.
The partnership aligns well with Howard’s image, as JLab’s active lifestyle gear complements his brand as a dynamic and engaging athlete.
EA Sports
Another major deal for Howard is with EA Sports, the iconic gaming company behind the famous Madden NFL and NCAA Football video games. This partnership allows Howard to be part of the return of the NCAA Football franchise, where athletes’ likenesses are featured in the game.
Grippo’s Chips
Howard has also teamed up with Grippo’s Chips, a snack food company based in Ohio. Grippo’s, known for its delicious and iconic chips, has strong ties to the local community, making the deal a natural fit for Howard, who has roots in Pennsylvania but plays for Ohio State.
ONIT Athlete
In the realm of performance-based products, Howard has signed an NIL deal with ONIT Athlete, a company known for its line of supplements and training gear designed to enhance athletic performance. ONIT Athlete’s products focus on providing athletes with the tools they need to optimize their workouts, and Howard’s endorsement adds credibility to the brand’s offerings.
Long McArthur Luxury
Howard’s NIL portfolio also includes a deal with Long McArthur Luxury, a high-end car dealership specializing in luxury vehicles. As a representative for the brand, Howard helps promote Long McArthur’s upscale offerings, appealing to affluent customers who are drawn to luxury automobiles.
The deal highlights Howard’s status as a rising star not just in football but as a sought-after spokesperson for high-end products.
Freddy’s
Lastly, Howard has an NIL deal with Freddy’s, a popular fast-casual restaurant chain. Freddy’s is known for its delicious burgers and frozen custard, and Howard’s endorsement adds to the chain’s appeal with a younger, sports-oriented demographic.
The partnership taps into the fast-food sector, an industry that has seen increasing NIL activity as brands recognize the power of college athletes in marketing to a wide audience.
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