Already considered one of the most valuable players in college football due to his unique two-way ability and insane athleticism, Travis Hunter is changing the game on and off the field after signing an innovative Name, Image, and Likeness deal with NerdWallet, dubbed as the “Smartest NIL Deal Ever.”
Travis Hunter Continues To Change the Game With NerdWallet NIL Deal
Hunter is one-of-a-kind in the current college football climate, and while he continues to wow on the football field, he’s penned a similarly unique NIL deal with NerdWallet — a company focused on helping set athletes up for a secure financial future.
In the current climate where players have more money thrown at them than ever before, being smart with NIL revenue is at the forefront of Hunter’s “Smartest NIL Deal Ever” with the personal finance company.
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As part of the NIL deal with NerdWallet, the 2023 Consensus All-American was required to complete a self-evaluation of finances before opting for one of three “smart money” options. Hunter put 20% of the money earned from the “Smartest NIL Deal Ever” into a savings account, showcasing forward-thinking financial decision-making.
Additionally, NerdWallet and Hunter are offering the opportunity for college football fans to be a part of the action like never before with an innovative trading card competition. The 1 of 1 Smartest NIL Deal Card contains a piece of the lucrative contract and can be won by commenting and tagging a friend on the Colorado standout’s Instagram post this coming Friday.
At a time when most stuck-in-the-mud college football diehards have derided NIL and the impact of giving lucrative deals to kids without the proper financial guidance to handle it, Hunter’s NIL deal with NerdWallet is the perfect example of how student-athletes can benefit from their earning power in a responsible manner that sets them up for future success.
Hunter is the first college football player to ink the “Smartest NIL Deal Ever” with NerdWallet. The partnership is a significant coup for the company, with the All-American currently ranking as the third most valuable student-athlete across all sports, according to On3.com, thanks to recent deals with United Airlines and Celsius among an ever-growing list of personal endorsements.
Yet, he’s certainly not the first to benefit from the financial provider’s foray into the student-athlete market. The company boasts former USC and Kentucky basketball players JuJu Watkins and Rob Dillingham as NIL partners.
Meanwhile, NerdWallet’s NIL program that “fosters transparent, sustainable relationships while focusing on talent’s best interest for a secure financial future” offers an array of resources designed to help student-athletes navigate the minefield of NIL and the financial arena.
While Colorado has had a shaky start to their 2024 college football campaign, Hunter has proven to be one of the most dangerous players in college football. Through three games, he’s already matched his touchdown total from 2023, adding 342 receiving yards at 11.4 yards per catch.
Furthermore, his unique two-way threat has seen him add a fourth-career interception and another two pass breakups to his college resume. His performances have him vying for Heisman Trophy and first-round 2025 NFL Draft consideration. While his footballing future appears set, Hunter’s latest NIL endeavor with NerdWallet ensures his financial future is equally promising.
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