In this name, image, and likeness (NIL) era, the capabilities of players are also determined with the help of their deals’ valuation in college football, making it a semi-professional sport.
With these auspicious NIL deals, the players are also earning multimillion-dollar agreements off the field. Below are the highest NIL valuation players with their impressive number of NIL deals.

1) Arch Manning, QB | $6.5 million
Arch Manning, a quarterback for the Texas Longhorns, is known to have the highest NIL valuation in college sports at an estimated $6.5 million.
Arch Manning has been waiting for his moment 🤘 pic.twitter.com/3pgvYXDYob
— SEC Network (@SECNetwork) April 14, 2025
Even though his playing time is relatively low, his significant NIL value comes from his iconic football lineage as the nephew of Peyton Manning and Eli Manning.
His strong personality, showcased over social media, also contributes. His career and name have become major brands, making him a high-profile player in the NIL era.
T-2) Ryan Wingo, WR | $1.5 million
Ryan Wingo, a wide receiver for the Texas Longhorns, has an NIL value of around $1.5 million.
Wingo is recognized for his immense speed and outstanding talent. As a top recruit, he garnered considerable attention for his skills.
His all-around personality and growing skills have earned him some significant NIL deals.
T-2) Colin Simmons, EDGE | $1.5 million
Colin Simmons, a strong edge rusher for the Texas Longhorns, has an NIL value of approximately $1.5 million.
Also known as a top-ranked defensive recruit, Simmons is recognized for his speed and ability to disrupt quarterbacks. His growing popularity has earned him many NIL deals.
4) Justus Terry, DL | $825,000
Justus Terry, a popular defensive lineman for the Texas Longhorns, has an NIL value of around $825,000.
Terry is praised for his unbeatable strength and size, making him capable of stopping the run and disrupting plays effectively.
He is a rising star and a growing name in college football, which is helping him attract more NIL deals.
5) Trevor Goosby, OT | $732,000
Trevor Goosby, a popular offensive tackle for the Texas Longhorns, has a total NIL value of around $732,000.
His main duty is to protect the quarterback and create sufficient space for runners.
His good physique and outstanding skillset make him an emerging star in the game. Likewise, if he continues to push his limits, he can be approached for more significant NIL deals as well.
6) Anthony Hill, LB | $717,000
Anthony Hill, a recognized linebacker for the Texas Longhorns, has a total NIL value of around $717,000.
He is popularly known for his immense speed, superb tackling ability, and making big plays on defense.
His powerful performance and growing status are supporting him in becoming a well-praised name in the NIL world.
7) Malik Muhammad, CB | $678,000
Malik Muhammad, an impressive cornerback for the Texas Longhorns, has a total NIL value of around $678,000.
He is well known for his quickness, coverage skills, and capability to defend top-class receivers.
As his gameplay continues to impress his fans, he will eventually become a recognized talent in college football and the NIL space as a rising star in the field.
8) Brandon Baker, OT | $649,000
Brandon Baker, a popular offensive tackle for the Texas Longhorns, has a total NIL value of around $649,000.
He is a gifted lineman famous for his strong physique and blocking ability. He supports the team by protecting the quarterback and opening up running lanes for others.
His outstanding play and capability make him a valuable asset in the NIL scene.
9) Tre Wisner, RB | $530,000
Tre Wisner, a running back for the Texas Longhorns, has a total NIL value of around $530,000.
He is recognized for his unmatched speed, agility, and versatility on the field.
He is certainly a very bright young player, and as he continues growing his skills and making impressive plays, his status in the NIL world is rising immensely as well.
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10) Michael Taaffe, S | $468,000
Michael Taaffe, a safety for the Texas Longhorns, has a total NIL value of around $468,000. He is popularly known for his defensive skills and ability to analyze the game on the field. Taaffe is establishing his name as an emerging star in college football. His growing contribution and vigorous performance have strengthened his NIL value.