The Ohio State Buckeyes football program has grown into a powerhouse in terms of Name, Image, and Likeness (NIL) valuations, with some of the most valuable athletes in collegiate sports. These evaluations consider not only the players’ on-field performance but also their marketability and appeal to brands.
1. Jeremiah Smith, WR | $4 Million
Freshman wide receiver Jeremiah Smith has made an immediate impact, propelling the Buckeyes to the College Football Playoff semifinals. His remarkable performance has drawn the curiosity of professional analysts and brands. Smith has won significant NIL collaborations with corporations, including Red Bull, Lululemon, and, most recently, Nintendo and Epic Games.
2. Caleb Downs, S | $2.4 Million
After transferring from Alabama, safety Caleb Downs has become the backbone of Ohio State’s defense. His exceptional play landed him a unanimous All-American selection and a national championship appearance. Downs has signed exclusive NIL contracts with Panini America and has appeared in an American Eagle advertisement via The Foundation collective.
3. Julian Sayin, QB | $1.1 Million
Julian Sayin, a quarterback, signed with the Buckeyes after first committing to Alabama. His quick decisions and powerful arm have made him an invaluable asset. Sayin has signed NIL contracts with The Foundation Collective and a multi-year collaboration with Panini America trading cards.
4. Tavien St. Clair, QB | $927K
Tavien St. Clair, a young quarterback, has received recognition for his potential and leadership abilities. His NIL evaluation indicates his estimated role in the Buckeyes’ future success.
5. Ethan Onianwa, OT | $885K
As an offensive tackle, Ethan Onianwa plays a key role in shielding the quarterback and stabilizing the offensive line. His contributions have been recognized with large NIL endorsements, demonstrating the importance of crucial positions beyond skill players.
6. Max Klare, TE | $824K
Tight end Max Klare has shown versatility and dependability, making him a popular target in the Buckeyes’ attack. His performance has resulted in NIL deals, demonstrating his essential worth on the team.
7. Carnell Tate, WR | $715K
Carnell Tate’s stint at Ohio State has been characterized by resilience and progress. Despite individual challenges, including his mother’s untimely death, Tate has delivered impressive results, earning a $715K NIL valuation.
8. Devin Brown, QB | $561K
Quarterback Devin Brown has demonstrated potential and skill, adding to Ohio State’s quarterback depth. His abilities have been recognized by NIL agreements, which help him advance financially and professionally.
9. Devin Sanchez, CB | $405K
Devin Sanchez has played a vital role in Ohio State’s defensive strategies. His agility and coverage skills have improved the team’s performance and resulted in NIL possibilities, demonstrating his significance.
10. Quincy Porter, WR | $388K
Wide receiver Quincy Porter rounds out the top 10 with a $388,000 NIL valuation. His significant contributions to the Buckeyes’ offense have earned him fame and endorsement opportunities.
The considerable NIL valuations of these players highlight the evolving nature of collegiate sports, where player marketability is crucial to their entire valuation.
The multiple positions represented on this list demonstrate Ohio State’s dedication to developing talent, emphasizing the program’s overall approach to player development and branding.
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