In the dynamic age of college sports, name, image, and likeness (NIL) rights have revamped how student-athletes monetize their own brands. At the University of Notre Dame, a program steeped in tradition and history. Meanwhile, the players aren’t only destroying it on the field—they’re also causing huge waves off of it with large NIL deals. As we plunge into the 2024 season, here is how the top 10 Notre Dame football players are at the forefront of NIL valuations.
Notre Dame’s Best 10 Football Players Dominating 2024 NIL Deals
1. Jeremiyah Love, RB | $1.6 Million
Sophomore tailback Jeremiyah Love is raising the bar with a stunning NIL valuation of $1.6 million. During the 2024 campaign, he ran for more than 1,100 yards and 17 scores, including an eye-popping 98-yard touchdown run vs. Indiana that tied a school record. His dynamic playmaking has drawn attention from blue-chip brands, and he’s already partnered with Athlete Advantage to enhance his social media and brand profile.
2. Leonard Moore, CB | $822,000
Cornerback Leonard Moore is one of the Fighting Irish’s defensive dynamos, and his $822,000 NIL worth speaks volumes. With his quickness and smarts on the field, Moore’s highlight plays have established him as one of the most in-demand names for sponsorship. With this season’s jersey number change to #2, look for his brand to keep on rising as he ups his game—and his marketability—to the next level.
3. Aamil Wagner, OT | $702,000
Offensive lineman Aamil Wagner has established himself as a wall on the O-line, meriting a strong $702,000 NIL estimate. Wagner’s function in defending the quarterback and providing a reliable running game is critical to the success of Notre Dame. His technical ability mixed with dependability has made Wagner a desirable prospect for brands desiring to connect with strong, consistent athletes.
4. Anthonie Knapp, OT | $609,000
Another tackle, Anthonie Knapp, completes the top group with a valuation of a whopping $609,000. Knapp’s dependability and direction in the trenches have made him irreplaceable to Notre Dame’s offense. His toughness and dominance on the line make him a great endorsement fit for athletic performance and training.
5. CJ Carr, QB | $578,000
Freshman quarterback CJ Carr made no pause in making his presence felt, with a $578,000 NIL valuation to begin his Notre Dame career. Carr’s early pledge to the Fighting Irish and his standout high school record created lofty expectations for the future. His alignment with Napleton’s Countryside Mazda is particularly noteworthy, as it features a charitable aspect in the fight against pediatric brain cancer—a cause he holds dear.
6. Guerby Lambert, OT | $559,000
Guerby Lambert, offensive tackle, has established himself as one to watch quite quickly, not only on but also off the field, valuing out at $559,000 NIL. Lambert’s determination to sign at Notre Dame and his impressive athletic career make him one of the foremost choices for brand sponsors seeking good all-around student-athletes. His ability to match wit with physical attributes makes him ideal for top endorsers.
7. Jared Dawson, DL | $372,000
Defensive lineman Jared Dawson’s strength and toughness have given him a $372,000 NIL value. Dawson’s knack for disrupting offensive plays and making timely stops in big situations has cemented his position as a star player for Notre Dame’s defense. His aggressive playing style and toughness are characteristics that make him an appealing subject for brands that care about power and performance.
8. Drayk Bowen, LB | $316,000
Linebacker Drayk Bowen adds athleticism and leadership to the Notre Dame defense, commanding a $316,000 NIL valuation. Bowen’s game-reading ability to make critical stops has not gone unnoticed by sponsors seeking to partner with dynamic players. His on-field versatility to play anywhere on the field makes him a natural partner for brands seeking agility and intellect in their ambassadors.
9. Christian Gray, CB | $304,000
Cornerback Christian Gray has earned a $304,000 NIL valuation due to his quickness and superior coverage ability. His game-altering play against USC, which included a 99-yard interception return, has only added to his stature. Gray’s athleticism and growth potential make him an extremely marketable athlete for high-end brands seeking up-and-coming stars in the college ranks.
10. Billy Schrauth, OL | $293,000
At No. 10 is Billy Schrauth, an offensive lineman with a valuation of $293,000 on NIL. Schrauth is a key cog on the line for Notre Dame’s offense. His work ethic and commitment to the team make him a prime candidate for collaboration-based partnerships in teamwork, reliability, and consistency. Schrauth’s ability to work hard and persevere is something brands that value these traits will love.
KEEP READING: Notre Dame 2025 NFL Mock Draft: Projecting Where Every Fighting Irish Star Will Be Drafted
The emergence of NIL rights opens up a new age for college players, where they can profit from their skills and individual brands in ways unheard of before. For players such as Jeremiyah Love and CJ Carr, this is merely the start. With the NIL era upon us, it’s thrilling to see how these players will use this platform.
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