Michigan is entering a new era on the defensive line. The Wolverines have lost two big names this time. Mason Graham and Kenneth Grant, both projected first-round NFL Draft picks, are now out. They are looking to rebuild, starting with incoming transfers like Tre Williams from Clemson and Damon Payne from Alabama.
As the rebuilding continues, let’s look at another key aspect of modern college sports. Michigan has some of the biggest earners in the NIL game, so let’s look at their top 10 earners!
Michigan Wolverines’ 10 Highest NIL Valuations
1) Bryce Underwood, QB | $2.9 million
The No. 1 quarterback recruit in the 2025 class is Bryce Underwood. When he decided to move from LSU to Michigan, the world was rather shocked. But keeping the sentiments aside, he’s cashing in the perks! Underwood has partnered with Michigan’s NIL collective, Champions Circle, and launched autographed trading cards and graphic tees.
He also has a high-profile collab with Barstool Sports’ Dave Portnoy. With 249K followers on Instagram, Bryce Underwood’s current NIL valuation is $2.9 million.
2) Rayshaun Benny, DL | $821K
Rayshaun Benny has 12.7K followers on social. And Benny has been busy signing deals! One of his biggest came at a Michigan Football Signing Event, where fans lined up to meet the defensive lineman. Benny’s NIL valuation stands at $821,000 currently.
3) Andrew Babalola, OT | $719K
Not so long ago, the Wolverines pulled out all the stops to land five-star offensive tackle Andrew Babalola. He is the No. 14 recruit nationally and a future left tackle cornerstone. While his following stands at 7.1k, he has an NIL valuation of $719,000.
4) Justice Haynes, RB | $663K
Justice Haynes brings talent and personality to the Wolverines’ backfield. He has 72K followers and multiple NIL deals. Haynes has deals with Rising Tide Youth Football Camp and Yea, Alabama. His current NIL valuation stands at $663,000.
5) Rod Moore, S | $621K
Rod Moore is Michigan’s NIL Swiss army knife. He has deals with Burt Watson Auto Group, EA Sports, and The M Den, among others. His “Called Game” gear is a fan favorite, and I doubt Moore is already turning moments into money. With 45K followers and a growing brand, Moore has an NIL valuation of $621,000.
6) Jyaire Hill, CB | $587K
Jyaire Hill is busy building his brand. He has 13K followers, and his NIL valuation is growing. It currently stands at $587,000. As his role on the defensive line grows, this number will change.
7) Jadyn Davis, QB | $533K
Michigan’s quarterback room is loaded, and one of the reasons is Jadyn Davis. His following stands at 61K, and he has a brand deal with Brighton Ford. There is no doubt that there is a fan appeal factor, too. Davis’ NIL valuation stands at $533,000.
8) TJ Guy, EDGE | $465K
TJ Guy is a four-time letterman with 36 appearances. And he is not doing badly in the NIL space, either. Guy has a partnership with Top House Foods, which is currently valued at $465,000.
9) Brady Norton, OL | $381K
Brady Norton transferred from Cal Poly not so long ago. Norton was initially seen as a project. But spring ball proved he’s ready to contribute right away. He has 3.7K followers and is still building his brand. As of now, his NIL valuation stands at $381,000.
10) Andrew Sprague, OT | $344K
Andrew Sprague is a 6-foot-7.5, 285-pound freshman offensive tackle with an 8.4k social media following.
KEEP READING: Top 10 Alabama Crimson Tide With the Highest NIL Valuations
Like Norton, Sprague is building a name for himself and is currently valued at $344,000.
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