The Alabama Crimson Tide has long been a powerhouse in college football. They produced top-tier athletes who dominated the field for years. But in today’s game, it’s not just about touchdowns and tackles—it’s about branding and, most importantly, NIL (Name, Image, and Likeness) valuations.
These athletes aren’t just stars on Saturdays; they’re brands worth millions of dollars. With NIL deals changing the landscape of college athletics, let’s take a look at the top 10 Alabama Crimson Tide players with the highest NIL valuations in 2025.
The 10 Highest NIL Valuations Of Alabama Crimson Tide Players
1. Ryan Williams, Wide Receiver | $2.7 Million
Ryan Williams is a name that college football fans are going to be hearing for a long time. The five-star wide receiver is widely known for his lightning-fast speed and jaw-dropping catches. Well, he is also the highest-valued Alabama player in NIL deals, sitting at a whopping $2.7 million. With Alabama’s history of producing elite receivers like DeVonta Smith and Jaylen Waddle, Williams is the next in line to be a superstar.
2. Keelon Russell, Quarterback | $1.3 Million
The face of a college football team is always the quarterback, and Keelon Russell is stepping into that role in Tuscaloosa. With a $1.3 million NIL valuation, the dual-threat quarterback is already capitalizing on his growing popularity. Russell’s charisma and leadership on the field have attracted top brands. As he continues to develop under Alabama’s system, his NIL value is expected to climb even higher.
3. Kadyn Proctor, Offensive Tackle | $1.2 Million
Offensive linemen may not always get the same love as quarterbacks and receivers, but Kadyn Proctor is changing that narrative. At 6’7” and 330 pounds, he is a key piece of Alabama’s offensive line.
With a $1.2 million NIL valuation, Proctor has secured partnerships with major brands, recognizing his dominance up front. The demand for elite offensive linemen is higher than ever. And Proctor is proving his worth both on and off the field.
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4. LT Overton, Edge Rusher | $1.1 Million
Every team needs an elite pass rusher, and Alabama has a monster in LT Overton. With a $1.1 million valuation, Overton is already a nightmare for opposing quarterbacks. His speed, strength, and relentless motor make him one of the top defenders in the country.
His NIL opportunities reflect his status as a game-changing defensive player, landing deals with brands that recognize his superstar potential.
5. Tim Keenan, Defensive Tackle | $1.1 Million
Sharing the fourth spot with Overton is Tim Keenan. He is a disruptive force in the middle of Alabama’s defense. Keenan’s ability to clog running lanes and pressure quarterbacks has solidified his status as one of the best defensive tackles in the nation. His $1.1 million NIL valuation reflects his importance to the Crimson Tide.
6. Parker Brailsford, Center | $887,000
A great offense starts with a great center, and Parker Brailsford is a rock for Alabama’s offensive line. With an $887,000 NIL valuation, he is proving that interior linemen can have strong branding potential. Brailsford’s leadership makes him a fan favorite, and his NIL value is only expected to grow as he continues to dominate in the SEC.
7. Deontae Lawson, Linebacker | $882,000
Linebackers are the heart and soul of a defense, and Deontae Lawson embodies that spirit for Alabama. With an $882,000 NIL valuation, he is one of the most valuable defensive players in college football. Lawson’s ability to make game-changing plays has made him a key figure for brands looking to align with a top-tier defender.
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8. Zabien Brown, Cornerback | $624,000
In today’s game, elite cornerbacks are invaluable, and Zabien Brown is proving his worth. With a $624,000 valuation, Brown has become a lockdown defender in Alabama’s secondary. His ability to shut down top receivers has attracted NIL deals, making him a rising star on and off the field.
9. Jaylen Mbakwe, Wide Receiver | $470,000
Jaylen Mbakwe may not have the massive NIL valuation of Ryan Williams, but at $470,000, he’s still making waves. As another explosive playmaker in Alabama’s offense, Mbakwe’s potential is sky-high. His ability to make big plays in crucial moments is increasing his NIL value. He is also expected to be one of Alabama’s go-to receivers in the coming years.
KEEP READING: 2025 Way-Too-Early College Football Top 25 Power Rankings
10. Germie Bernard, Wide Receiver | $423,000
Rounding out the top ten is Germie Bernard, whose $423,000 valuation reflects his consistent contributions to Alabama’s high-powered offense. Bernard’s combination of speed, hands, and route-running ability makes him an integral part of the team. With more opportunities to shine, his NIL value will continue to rise.
NIL valuations have completely changed the landscape of college football, allowing athletes to profit from their name, image, and likeness.
Looking ahead, the players on this list could be setting the standard for future generations of Alabama athletes. As their careers progress, their NIL values may continue to rise, further solidifying the Crimson Tide’s dominance on and off the field.
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